A one-off Google Ads audit that finds where your budget is being wasted, where tracking is broken, and what to fix first. Fixed scope, no obligation, honest findings.
Request a PPC auditA PPC audit is a structured review of your existing Google Ads account by an experienced practitioner. It is not a software scan or an automated report — it is a senior expert going through your account line by line and telling you what they actually see.
After 12 years working in Google Ads and managing over £2 million in ad spend, I have reviewed a lot of accounts. The same problems appear repeatedly: wasted spend on irrelevant search terms, tracking that does not fire correctly, bid strategies applied to accounts without enough conversion data to support them, ad copy that has never been meaningfully tested. Most accounts have at least one of these. Many have all of them.
An audit tells you exactly what is happening in your account, why it matters, and what to do about it — in plain English, without jargon.
The audit is a standalone piece of work. At the end you receive a clear findings document and a prioritised action list. What you do with it is entirely up to you — implement the changes yourself, pass them to your current agency, or talk to me about ongoing management. There is no pressure to continue and no follow-up sales process.
Bedfordshire’s position in the London commuter belt means Google Ads competition — and therefore cost-per-click — runs at London-level rates. That makes wasted spend more expensive than it would be in a lower-competition area. An irrelevant search term that costs £0.80 per click elsewhere might cost £3.50 or more here.
Businesses across Bedfordshire and into neighbouring counties like Hertfordshire, Cambridgeshire, and Buckinghamshire are often competing for the same audience. If your account structure is not sharp, you are funding your competitors’ efficiency. An audit is the fastest way to identify where that is happening and stop it.
Ecommerce brands and home services businesses in particular tend to accumulate significant wasted spend over time — often without realising it, because overall revenue or lead volume looks acceptable on the surface.
An audit makes most sense if you are in one of these situations: you have been running Google Ads for a while but are not confident the account is in good shape; you have taken over management of an account that was set up by someone else; your agency tells you everything is fine but you want an independent view; your cost per lead or cost per sale has crept up and you are not sure why; or you are spending a meaningful amount each month and have never had an expert review.
If none of those apply and your account is genuinely well-managed, I will tell you that on the call and save you the cost of an audit you do not need.
Pricing depends on account size and complexity. I do not list a fixed price here because a quote without seeing the account would not be meaningful. Get in touch and I will give you a specific figure after a short call.
I work fully remote and audit accounts UK-wide. Bedfordshire is a market I know well — the London commuter belt dynamics, high CPCs, and cross-county competition all affect how I interpret what I see in a local account.
No. The audit is read-only. I review and report. Any changes are your decision to make — or to ask me or someone else to make after the fact.
That depends on account size and history. A straightforward account can be reviewed quickly. A large account with years of history and multiple campaign types takes longer. I will give you a realistic expectation when we speak.
That happens occasionally and it is a legitimate outcome. A well-run account with no major issues is good news. You still leave with confirmation from an independent expert that your setup is sound, which has its own value.
Yes. This is common. You can grant me temporary read access without your agency being involved, or you can share the findings with them afterwards. Either way, the audit is about your account, not about evaluating the agency — though the findings will naturally reflect on their work.
If you are running Google Ads in Bedfordshire and not certain your budget is being spent well, an audit is the fastest way to find out. Request one and we will start with a no-pressure call.
Call 07410 907 104 Request a PPC audit