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Know exactly what's wrong with your ads

You’re spending money on Google Ads every month. But are you actually profitable? Is your tracking set up right? Are you missing entire customer segments you could be targeting?

Most Carlisle business owners don’t know. Your agency says everything’s fine. Your spreadsheets show a number. But is it real?

We audit. We look under the hood. We find the gaps — wasted spend, broken tracking, missed keyword opportunities — and give you a clear report. What happens next is your choice.

What an audit covers

One-off audit, fixed scope

No subscription. No ongoing commitment. We audit your account, document findings, and hand you a report with prioritised recommendations. If you want to implement them yourself, great. If you want us to do the work, we’ll quote that separately.

Honest findings, no sugar-coating

If your tracking is a mess, we’ll tell you. If you’re overspending on brand keywords and missing search volume elsewhere, we’ll show you the data. If your ads are actually fine and you just need to scale, we’ll say so. No padding, no invented problems.

The audit process

  1. Submit your accountYou give us read access to your Google Ads account (no permission to change anything). Takes 2 minutes.
  2. Deep reviewWe pull reports, analyse performance data, spot gaps and opportunities. Takes 3–5 days depending on account size.
  3. Findings callWe walk you through the audit results, explain what’s working and what isn’t, and prioritise what matters most.
  4. Written reportYou get a document with findings, screenshots, and clear next steps. Yours to share, implement, or hand to your next strategist.

When an audit makes sense

You’ve been running ads for months or years and want to know if you’re wasting money. You just switched agencies and want proof of where things stand. You’re looking at bringing someone on and want an independent assessment. Or you’re in Carlisle, Penrith, Keswick, or elsewhere in Cumbria and just want confidence that your ad spend is being managed right. Any of those — audit is the right place to start.

Frequently asked questions

How long does an audit take?

The full process takes about 1–2 weeks from start to report. The review itself is 3–5 days. We’re thorough, not fast.

Will you suggest changes I can't afford?

No. We’ll flag what’s broken and offer both quick wins (cheap to fix) and bigger structural changes (bigger payoff but more work). Your choice.

What if I want you to fix the problems, not just report them?

We can do that. After the audit, we’ll quote the cost to implement recommendations. Or you can take the report and do it yourself, or hire someone else.

How much does an audit cost?

We’ll quote based on your account size and complexity. Call or request an audit and we’ll give you a clear price before we start any work.

Can you audit an account run by my current agency without them knowing?

No. We require read-only access, which means your agency will see we reviewed the account. If you want an independent view, let’s talk about how to make that conversation happen.

Will the audit show me I'm not profitable?

It might. Bad tracking, a weak offer, or wrong targeting can make ads look worse than they are. The audit will find that. Then you decide if you want to fix it.

Get clarity on your Google Ads spend

Let's review your account, find what's working and what isn't, and give you a clear report. No sales pitch. No obligation to hire us. Just honest findings so you can make the right call.

Call 07410 907 104 Request a PPC audit