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When You Need a Second Opinion

You have someone managing your ads — an agency, a contractor, an in-house person. They’re doing okay, but you wonder if there’s waste. Or you’re considering a change. Or your costs are rising and you want to know why. That’s when you need a consultant: someone to look at your account with fresh eyes and tell you what’s actually happening.

Fractional Google Ads Support

What Makes a Good Consultant

A consultant should tell you the truth. Sometimes that means your current person is fine. Sometimes it means you’re bleeding money on broad match terms. Sometimes it’s simpler — your landing pages don’t match your ads. A good consultant gives you actionable insight, not another bill.

How Fractional Consulting Works

  1. AuditWe review your account structure, keywords, bidding, and tracking. Usually 2-3 hours of focused work.
  2. Call & RecommendationsWe talk through findings. Here’s what’s working, here’s where you’re leaking money, here’s what I’d change first.
  3. OngoingMonthly or quarterly check-ins. No retainer, just strategic guidance alongside your existing setup.

Not Every Account Needs Full Management

Sometimes a business has the right structure and solid operators. They just need quarterly strategy and permission to spend more confidently. That’s consulting.

Consulting in Cumbria and Beyond

Based in the UK, work remote. We’ve advised businesses across Maryport, Workington, Whitehaven, Cleator Moor, Egremont, Keswick, Carlisle, and throughout England. Google Ads is location-agnostic. What matters is your account access and willingness to act on findings.

Frequently asked questions

When should I hire a consultant instead of an agency?

When you already have someone running ads and you want a second opinion, or when you need strategic guidance but not daily management. You keep control; we advise.

How much does consulting cost?

From £300/month for ongoing fractional support. Initial audits are scoped and quoted on a call. No rigid pricing — depends on scope.

What's included in an audit?

Account structure review, keyword quality, bid strategy, audience targeting, conversion tracking validation, and a written report with recommendations.

Can you work with our existing agency?

Sometimes. If there’s an existing relationship, I can audit and advise independently. Whether they take the feedback is up to them.

Do you do training?

Not formalised training courses. But if you’re learning Google Ads, we can review your work, point out gaps, and explain why a particular strategy matters for your business.

Are you available for Maryport and Cumbria businesses?

Yes. Remote work means location doesn’t matter. Email, call, or a screen share review — whatever’s easiest.

Get Strategic Clarity on Your Google Ads

Book a consultation call. We'll discuss what you're trying to improve, scope the work, and tell you what it costs. Direct conversation, no pressure.

Call 07410 907 104 Book a consultation