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What an audit finds

Most Google Ads accounts bleed money — not through malice, but through gaps. Tracking breaks. Bids drift. Keywords pile up. Audiences overlap. In high-CPC markets like Bedfordshire, these gaps cost real money fast.

An audit is a fixed-scope diagnostic. I review your account, spot the waste, and give you a clear report with fixes. You decide what to do next. No pressure to hire me.

What we audit

Bedfordshire is expensive

You’re competing at London-level CPCs. Every wasted pound stings. An audit often finds 15–30% of spend going to low-intent clicks, broken tracking, or poor audience alignment. That’s real money back in your pocket.

Audit process

  1. You grant accessShare your Google Ads account (read-only). Takes 2 minutes. No personal data leaves your account.
  2. Deep reviewI spend a few hours in your account: campaigns, keywords, audiences, tracking setup, audience overlap, bid patterns, conversion flow.
  3. Audit reportWritten findings + prioritised fixes. What’s quick, what’s strategic, what depends on your business. Clear next steps.

Fixed scope, no fluff

This is a diagnostic, not ongoing management. You get one thorough audit report with clear recommendations. Implementation is up to you — hire me, hire someone else, do it yourself, or ignore it. The report is yours to keep.

Frequently asked questions

How much does an audit cost?

Pricing depends on account size and complexity. I’ll quote you on a call after understanding your setup. Typically fixed scope, no hidden costs.

How long does it take?

Access to report takes 5–7 days. The audit itself is thorough — I spend real time in the account, not a surface scan.

Do I have to hire you after?

No. The audit is yours. You can implement the findings yourself, hire another agency, or ask me for ongoing help — your choice.

What if I'm new to Google Ads?

Audits work best if you already have an account running. If you’re completely new, a strategy consultation is better first.

What's the audit like for a Newport Pagnell home services business?

We’d check your local keyword strategy, service-area targeting (covering Milton Keynes, Bletchley, Ampthill, and wider), audience setup, and local conversion tracking. High-intent leads in your market are expensive — we make sure you’re not wasting budget on low-intent searches.

Will the report be technical or plain English?

Plain English with clear priority. I’ll explain what’s wrong, why it matters, and what to do. No jargon, no made-up metrics.

Find out where your ad spend is leaking

One audit. Clear findings. No pressure. Let's get a precise picture of what's working and what's not.

Call 07410 907 104 Request a PPC audit