PPC Consultant for New Mills Businesses

When to bring in a second opinion

You’ve got ads running. Maybe performance is flat. Maybe you don’t trust the person managing them. Maybe you’re spending more than you’d like and don’t know why.

That’s where fractional advisory works. I come in, audit the setup, identify the gaps, and either help you brief your current manager or work with you directly on strategy.

Typical advisory engagements

• Strategy overhaul — re-architecting your campaigns for better performance
• Quarterly business reviews — reviewing trends, spotting drift, reforecasting
• Team coaching — training your internal person or current agency on what’s working
• Troubleshooting — one-off diagnosis of a campaign that’s bleeding money
• Bid strategy review — helping you choose manual vs. Smart Bidding vs. auction insights
• Audience & segmentation — rethinking who you’re targeting and why

The honest diagnosis comes first

I’ll ask for read-only access to your Google Ads and Analytics. I’ll spend a couple of hours digging. Then we’ll talk. Sometimes it’s simple (wrong keywords, bids too high, tracking broken). Sometimes the problem is bigger (your margin doesn’t support this channel, or you need a different message). Honest answer first, then options.

How advisory usually works

1. Initial reviewYou share access. I spend 2-3 hours reviewing setup, data, performance trends.
2. Strategy callWe go through findings. I’ll point out what’s working, what’s broken, and what levers move fastest.
3. Ongoing check-insMonthly calls or as-needed. I review your progress, advise on pivots, keep you aligned on strategy.

Who this works best for

Advisory is ideal if you’re already spending real money with Google (say, £2k+ monthly), your business model is solid, but you want seasoned thinking without hiring full-time. Works great in Greater Manchester, across the UK — all remote. Not a fit if you need someone to do the work day-to-day; that’s management, not advisory.