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You want to know: are my ads wasting money or working?

A good Google Ads audit answers that in about a week. We look at your live setup, find the leaks (loose targeting, dead-weight keywords, bid strategy misalignment), spot the tracking gaps (conversions you’re not measuring), and flag the missed wins (audiences you should target but don’t).

Then you get a report. Clear findings, no jargon, actionable fixes in priority order. What you do with it is up to you — implement it yourself, hand it to your team, or hire someone to manage it.

What an audit covers

Newbury's a competitive market

London commuter belt means high CPCs. A loose setup burns money in days. A tight one pays for itself in weeks.

How an audit works

  1. Brief call & accessYou give me read-only access to your Google Ads account. 15 minutes to confirm scope (are we auditing all campaigns or specific ones?) and timeline.
  2. Deep analysisI audit the live setup: audiences, keywords, bid strategy, conversion tracking. I test conversions, spot overlaps, check search terms. Takes 3–5 working days.
  3. Report & debriefWritten findings with screenshots, priority-ranked fixes, and a call to walk through recommendations. You own the report; use it however you want.

Who audits make sense for

Audits are perfect if you’re not sure where your budget goes, if you’re new to Google Ads and want expert eyes on your setup, or if you’ve had an agency running campaigns and want to know if they’re actually optimized. Also useful before you hire ongoing management — get an independent view of what needs fixing.

You’re not buying an ongoing relationship. You’re buying clear diagnosis and a roadmap. It’s transactional. We write it up, you take it or leave it.

Frequently asked questions

How much does an audit cost?

Depends on campaign complexity and scope. Book a call and we’ll agree on a fixed price upfront. No surprises.

Can you audit a small budget (e.g. £200/month)?

Yes. Audit makes sense if you’re wondering whether you’re spending efficiently. Budget size doesn’t matter as much as whether you want honest feedback.

How long does it take?

From brief call to delivered report: typically 1–2 weeks. Quick turnaround if you need it.

What if the audit finds nothing wrong?

Honest answer: it’s possible. If your targeting is tight, your keywords are clean, and your conversion tracking is solid, the audit will say so. Saves you money and time.

Can I use the audit report with another consultant?

Yes. It’s your report. You can hand it to another agency, your in-house team, or whoever you want to implement recommendations.

Do you handle audits for Newbury and surrounding areas (Thatcham, Basingstoke, etc.)?

Yes. I work UK-wide and remote. Newbury, Thatcham, Tadley, Basingstoke, Andover, Reading — all the same level of expertise. Regional location doesn’t affect the quality of the audit.

Get clarity on your Google Ads spend

Request a PPC audit. Uncover wasted budget, tracking gaps, and quick wins. One-off report, clear recommendations, no ongoing obligation.

Call 07410 907 104 Request a PPC audit