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Is your ad budget actually working?

Most businesses running Google Ads don’t know if they’re wasting money. Your account could be optimised, or it could be hemorrhaging £2,000/month on low-intent traffic, broken tracking, and sloppy keyword choices. You won’t know until someone looks.

A PPC audit is a diagnostic. We dig into your account, find what’s working and what’s wasteful, and give you a clear report with specific fixes. Then you decide what to do.

Fixed scope. No fluff. No ongoing commitment.

This is a one-off engagement. You get findings, recommendations, and a clear action plan. What you do with it is your call.

What we examine

What you get

A detailed audit report. Not a fluffy summary — actual findings:

Where you’re bleeding money. Specific keywords, bid strategies, or bid adjustments that are underperforming. We quantify it: ‘This setting alone is costing you £X per month.’

What’s working. The keywords, ad copy variations, and bid structures that are actually efficient. We don’t blow up what’s good.

Tracking gaps. If your conversion tracking is incomplete, we find it and tell you how to fix it. You can’t optimise what you don’t measure.

Concrete next steps. We tell you exactly what to change, in what order, and why it matters.

How an audit works

  1. Kickoff callYou give us access to your Google Ads account and Google Analytics. We learn your business, margins, and goals.
  2. Deep diveWe spend 4-6 hours in your account: campaign analysis, keyword research, bid modelling, tracking validation, competitor benchmarking.
  3. Findings reportYou get a detailed written report with findings, quantified waste, and specific recommendations. Usually identifies £500-£2,000/month in optimisation opportunity.
  4. Walkthrough (optional)We can schedule a call to walk through findings if you want to discuss priorities or next steps.

Why now?

Bedfordshire is a high-CPC area — you’re competing in the London commuter belt. That means mistakes are expensive. A single audit often uncovers waste that’s paying for itself in a month. And if your account is genuinely well-run, the audit will confirm that too. Either way, you’ll know.

Frequently asked questions

What if I don't have tracking set up?

That’s usually the biggest finding. If you can’t measure conversions, you can’t optimise. We’ll tell you what’s missing and how to set it up.

How long does an audit take?

Usually 1-2 weeks from kickoff (access) to report delivery. It depends on account size and complexity.

What does an audit cost?

Pricing is quoted on a call depending on account size and scope. Call us to discuss and we’ll give you a number.

Can you look at my whole digital strategy, not just Google Ads?

I specialise in Google Ads and conversion tracking. That’s my expertise. If you need broader digital strategy advice, I can recommend partners.

What if the audit shows I need ongoing management?

We’ll tell you that clearly. But this audit is standalone — you’re not obligated to do anything after. The decision is yours.

Do you audit small accounts?

Yes. Account size doesn’t matter; waste is waste. Small businesses in Kempston and Bedfordshire often have the most to gain from a single audit that identifies £500-£1,000/month in fixable waste.

Get clarity on your ad spend.

Request a PPC audit. We'll give you a fixed quote and timeline. You'll get a detailed report showing exactly what's working and what needs to change. No pressure, no ongoing commitment.

Call 07410 907 104 Request a PPC audit