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You have someone. But are they the right person?

Maybe you’ve hired a junior, or your agency has three accounts per manager. Or you’re managing Google Ads yourself and want to know if you’re on the right track. A consultant does one thing: walk your account, find the gaps, and point you toward the fix. No 12-month retainer, no ‘we’ll fix it for you’—just clarity and next steps.

This is not handholding.

You need a brain check, not a babysitter. We review your account, tell you what’s broken, and equip you (or your team) to fix it.

What a consultant does

Why fractional, not full-time?

Most Penrith and Cumbria businesses don’t need full-time Google Ads management. What you need is a senior strategist for 2–4 hours a month to steer the ship. That’s fractional consulting. We meet monthly, review what’s changed, and tell you what to do next. Your in-house person (or you) executes. You only pay for the thinking, not the grind.

A typical fractional engagement

  1. Initial audit (1–2 hours)We log in, read your account from top to bottom, document what’s working and what isn’t.
  2. Findings callWe walk you through the audit, highlight the biggest opportunities and risks, and agree on your three biggest fixes.
  3. Monthly check-inYou (or your team) execute the fixes. We meet monthly to see progress and adjust strategy based on new data.
  4. Quarterly strategy reviewZoom out. Trends changing? Budget too small or too big? Need to enter a new market or product? We revisit the plan.

Not just Google Ads.

12 years in paid search, £2M+ direct spend, Google Partner & Microsoft certified. Niches: ecommerce and home services/trades. If your PPC person is struggling or your agency is stretched thin, a consultant can bridge that gap. Bring me your worst account problem and I’ll tell you straight if it’s fixable, or if the person running it needs reshuffling.

Frequently asked questions

How much does a consultation cost?

Pricing is bespoke—depends on the size of your account, how deep the audit needs to go, and how often we meet. Get in touch, tell me what’s going on, and we’ll agree on a quote on a call.

Can you take over management if we need it?

Yes, but that’s a different engagement. Fractional consulting is hands-off oversight. Full management starts at £300/month. We can discuss which makes sense after the initial audit.

Do you do one-off audits?

Absolutely. If you just want a report—no ongoing advice—we can do a full audit and hand you findings on a call. Quote per account, usually payable upfront.

What if your advice contradicts what my current person is doing?

That’s honest feedback. We’ll tell you straight. Sometimes it’s a process timing thing (‘they’re early, give it three more months’). Sometimes it’s a skill gap. Either way, you deserve to know.

Will this work for Cumbria small businesses?

If you’re in Penrith, Carlisle, Keswick, or the wider county and running even a modest Google Ads spend, yes. Fractional is actually better for smaller budgets—you get senior thinking without the £3k/month retainer.

How involved do I need to be?

Minimal. You (or your team) stay on the Google Ads side; I advise. You decide whether to implement my suggestions. No project management overhead—just monthly calls and a shared doc of what’s next.

Unsure if your Google Ads strategy is working?

Let's have a conversation about your account, your goals, and what's been holding you back. No pitch, no pressure—just an honest assessment of whether a consultant can help.

Call 07410 907 104 Book a consultation