Google Ads Audit for Haslemere Businesses

What a PPC audit uncovers

Most businesses running Google Ads have at least one leak in the bucket. Maybe broad match is pulling in the wrong search terms. Maybe your bid strategy isn’t tuned to your actual conversion curve. Maybe your negative keywords are weak. Maybe conversion tracking is broken and you’re making decisions on bad data. Maybe you’re spending on keywords that barely convert, while your winners are under-budgeted.

An audit finds those gaps. It’s a snapshot of your account health, told clearly, with specific recommendations for what to fix.

A typical PPC audit includes

• Account structure review: Are campaigns and ad groups logically grouped? Is keyword matching tight or loose?
• Search term and keyword analysis: What are people actually searching for, and what matches are eating your budget without converting?
• Bid strategy audit: Is your bid strategy fit for your conversion patterns? Are you over-bidding on low-value clicks?
• Conversion tracking review: Is tracking accurate? Are all conversions tagged? Are you measuring the right thing?
• Negative keyword audit: Could you block more waste with better negatives?
• Ad copy assessment: How are your ads performing? Could better copy improve CTR and quality score?
• Audience and targeting review: If you’re using audiences or location targeting, are they fit for purpose?

Why audit matters in Haslemere

Haslemere and the West Sussex commuter belt are expensive markets. CPCs are high because of London-level competition. That means every wasted click costs you more. A business here can lose 15–30% of budget to poor targeting and weak negatives. An audit catches that fast. For ecommerce businesses, it’s the difference between profitability and loss. For home services and trades, it’s the difference between healthy margins and thin ones.

How the audit works

1. Scope callWe talk through your account, budget, business model, and what concerns you most — that shapes exactly what I audit and how deep we go.
2. Audit periodWe dive into your account data, analyse performance, spot gaps, and pull recommendations. This usually takes a few days depending on account complexity.
3. Findings reportYou get a detailed written report with findings, prioritised recommendations, and (where relevant) specific actions you can take immediately.