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When you need a consultant, not an agency

You’ve got someone running your Google Ads right now — an agency, an in-house person, a contractor. They’re doing okay, maybe. But you have questions.

Are we bidding on the right keywords? Why is this audience not converting? Should we test a new landing page? Is our creative getting stale?

That’s where a consultant comes in. You’re not hiring me to take over. You’re hiring me to review, critique, and advise. I’ll show your current ads manager what’s working and what’s wasting money, then let them execute. Or you can use my advice to brief them. Your choice.

What a consultation covers

Why you might want this

Not every business needs ongoing management. Some need just one really good decision — fire this audience, test this bid strategy, rebuild for this product. Or you’ve hired an agency and they’re not giving you the detail you want. A consultant gives you leverage: you can make faster, smarter decisions without being locked into a long-term relationship.

How a consultation works

  1. Book a callTell me what you want advice on — account health, strategy question, competitive pressure, anything.
  2. I review your setupAccess your account (read-only), audit the structure, keywords, audiences, tracking. Takes a few days.
  3. Strategy sessionWe meet and I walk through findings. Hard truths if needed. Then we talk solutions.
  4. RecommendationsYou get a document with specific actions: test this, pause that, rebuild this. You or your team execute.

No fluff

I won’t tell you ‘this is a goldmine’ if it isn’t. I’ll look at your numbers and give you honest feedback. If your ads are already well-run, I’ll say that. If there’s waste, I’ll find it.

Works for Saltash and beyond

I’ve worked with ecommerce brands and local service businesses. I know what works for D2C, what works for plumbers and electricians, what the issues are when you’re trying to reach Saltash, Plymouth, and the wider South West. Whatever your niche, if you’re running ads in the UK, I can help.

Frequently asked questions

How much does a consultation cost?

Pricing depends on scope — a single strategy session might be £300–£600; ongoing fractional support starts at the same anchor as ongoing management, from £300/month. Book a call and we’ll quote based on what you actually need.

Do I need to give you access to my Google Ads account?

Yes, read-only access. You stay in control, I just review. If you’re nervous, I can sign an NDA. But honestly, every consultant needs to see the account to give real advice.

How is this different from an audit?

An audit is a one-off report: here’s what’s wrong, here’s what to do. A consultation is more interactive — I review, then we strategise together. Audit is diagnosis; consultation is diagnosis plus collaboration on next steps. You decide which you need.

Can you work with local Saltash businesses in trades and services?

Yes. I specialise in home services and ecommerce. If you’re a plumber, electrician, roofer, or tradesperson in Saltash or Cornwall, I know your challenges — local targeting, lead quality, seasonality. Same for service businesses.

What if I like your advice and want ongoing help?

Easy. We can transition to fractional management, where I check in monthly and guide your efforts. Or if you prefer hands-off, we can move to full done-for-you management.

How long does the process take?

A strategy session can happen in two weeks. Fractional support is ongoing, so it’s as long as you want. An audit takes one to two weeks.

Let's talk strategy

Call me and tell me what's on your mind about your ads. No commitment, just an honest conversation about whether a consultant can help you move faster.

Call 07410 907 104 Book a consultation