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You've got an account manager — what you might not have is a second opinion

Account managers are busy. They’re handling multiple clients. A freelance consultant’s job is to step back, look at the whole picture, and tell you what’s actually broken — or what could be.

When to bring in a consultant

You might have a solid in-house team or an agency you trust, but something feels off. Maybe your ROAS has stalled. Maybe you’re not sure your account structure is optimal. Maybe you just want validation that you’re on the right track.

That’s where fractional consulting works. You don’t need full-time management. You need expertise at specific moments: strategy reviews, competitive analysis, troubleshooting, or a quarterly health check.

Consulting scope

The consulting process

  1. Initial consultationWe discuss your business, your current ads, your goals, and your budget. I’ll identify gaps and opportunities.
  2. Scope the workDepending on your needs, I’ll outline what I’d audit or advise on and give you a quote.
  3. Deliver insightsYou get a clear report, presentation, or ongoing guidance — whatever fits your situation.

Why a freelance consultant?

Agencies are great for done-for-you work, but they have overhead. I’m one person — 12 years in Google Ads, direct hands-on expertise, no layers. I charge fairly and deliver fast.

Frequently asked questions

What does a consultation cost?

Pricing depends on scope — a single strategy call, an audit, or ongoing fractional work. From £300/month for regular monthly check-ins. For one-off work, I’ll quote on a call based on what you need.

Do you work with people in Sleaford and Lincolnshire?

Yes. I’m UK-wide and remote. Whether you’re in Sleaford, Lincoln, Grantham, or elsewhere in Lincolnshire, we can work together via video calls and email.

Can I use you as a fractional in-house expert?

Absolutely. Some clients prefer monthly 1-hour strategy calls plus email support. Others want quarterly deep-dives. We can structure it around your budget and needs.

What if I want you to take over the account entirely?

Then we’d move from consulting to full management. That’s a different engagement — book a call and we’ll discuss what makes sense for you.

How do you charge for ongoing consulting?

From £300/month for regular recurring support. For one-off audits or strategy sessions, I quote on a call. No hidden fees or contracts.

What's your track record?

12 years managing Google Ads. £2M+ ad spend directly managed. Google Partner certified. I’ve done ecommerce, home services, B2B, and niche markets.

Need a second opinion on your Google Ads?

Let's talk. Book a consultation to discuss your account, your goals, and how fractional consulting could help.

Call 07410 907 104 Book a consultation