Google Ads Audit for Haverhill Businesses

What a Google Ads audit actually finds

Most Haverhill companies running Google Ads have at least one serious problem they don’t know about. Broken tracking. Bloated audiences. Keyword creep. Bids that don’t match your margins. Campaign structure that wastes budget on low-intent traffic.

An audit is a systematic review of your entire account designed to find those problems and quantify the impact. We read through every campaign, audience, bid strategy, conversion event, and landing page. Then we tell you what’s actually costing you money and what’s working.

What we check in every audit

• Tracking configuration — are conversions properly tagged? Can you actually trust your data?
• Campaign structure — is your account organised logically, or is it a jumble of campaigns with unclear purpose?
• Audience setup — are you targeting the right people, or casting too wide a net and burning budget?
• Keyword strategy — are you bidding on search terms that will never convert? Do you have sensible negatives?
• Bid management — do your bids match your margin? Are you trying to win auctions you shouldn’t be in?
• Ad quality — are your ads aligned with search intent and landing pages? Are you losing clicks to poor messaging?
• Budget allocation — are you overfunding low-performers and starving winners?

How the audit works

You give us read access to your Google Ads account (via a temporary view-only login or your account manager). We spend 4–8 hours digging through the setup, testing the tracking, checking the data quality, and running scenario analysis.

Then we write a report: what we found, why it matters, and what to fix. The report includes screenshots, specific examples, and priority-ranked recommendations. We can present it to you and answer questions, or you can review it independently.

There’s no obligation to hire us after. The audit stands on its own. You own the findings and can share them with your current agency or use them to manage the account yourself.

Typical audit findings

• Tracking broken on mobile — conversions not firing properly on phone traffic, so mobile ROAS looks terrible even though it’s actually decent
• Negative keyword waste — missing negatives mean you’re bidding on searches from people who will never buy (e.g. DIY competitors, price hunters)
• Bid strategy mismatch — using a target ROAS bid strategy when your tracking is unreliable, or maximum clicks bidding when you should be targeting conversion value
• Overlapping audiences — multiple audiences targeting the same people and competing for the same budget
• Landing page irrelevance — traffic sent to generic pages instead of offers matched to search intent

Audit pricing and next steps

Audit pricing depends on account complexity. Simple accounts (single-product, 5–10 campaigns) are at one end of the range. Large, multi-product or multi-service accounts cost more. We’ll give you a quote after a brief conversation about your setup.

After the audit, if you want us to implement recommendations or take over management, we can discuss a proposal. But again, no obligation. The audit is yours to use however you see fit.