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Fractional PPC expertise without the overhead

You’ve got someone running Google Ads. But you want a second opinion, or you need senior strategic input without hiring full-time. That’s fractional consulting.

I work alongside your existing team — or solo operator — for a few hours a month on strategy, account reviews, problem-solving, and roadmap. You keep day-to-day control. I focus on the hard decisions: bid strategy, channel mix, audience targeting, scaling bottlenecks.

What fractional PPC consulting covers

How it works

  1. Diagnostic callYou walk me through your account, team, goals, and pain points. We scope what consulting looks like.
  2. Monthly cadenceTypically 4–8 hours per month. You set the rhythm: fortnightly check-ins, or ad-hoc calls as needed.
  3. Hands-on supportWe review your work, recommend changes, debug issues, and keep you accountable to strategy.
  4. Scale or refocusAs your account grows or your needs shift, we adjust scope. Or you graduate to full management later.

This is not about blame

If your ads aren’t working, it’s usually structure or strategy, not effort. Fractional consulting finds the root cause and fixes it. We work with your team, not against them.

When fractional consulting fits

You’re a good fit if you already run Google Ads (in-house or via an existing vendor) and you’re seeing issues or plateaus. Maybe ROAS is flat, your internal PPC person is new, or you want senior strategy input without the cost of a full agency. South Shields businesses with growing budgets often hit this point — you outgrow DIY but aren’t ready for full management yet.

Frequently asked questions

How much does consulting cost?

From £300/month as an anchor, but scope varies widely. Some clients need 4 hours/month, others 8–10. We quote based on what you need. First call is free so we can agree on scope.

Will this conflict with my existing PPC person or agency?

No. We act as a second opinion and mentor, not as a replacement. If they see us as a threat, that’s a red flag they might be defensive about performance. Good PPC people welcome a senior review.

Can I still have full management later?

Yes. Fractional consulting is often a bridge to full management. Once your team grows or your account scales, we can transition to done-for-you if you want.

Do you work with County Durham businesses specifically?

We work UK-wide and remote-only, so location doesn’t matter. South Shields, Sunderland, Newcastle, Gateshead — all the same to us. The niche and business model are what matters.

How do you handle urgent issues?

For scheduled consulting hours, we fit them in the regular cadence. For genuine emergencies (account hacked, major policy violation), we can usually fit a call within 24 hours. It’s not 24/7 firefighting, but we’re available.

What if I don't know what I need yet?

That’s fine. We’ll do a free diagnostic call and tell you what makes sense. Maybe it’s a one-off audit, maybe it’s ongoing consulting, maybe it’s full management. No pressure.

Want strategic input on your Google Ads?

Book a free consultation call. We'll talk through your account, what's working and what isn't, and what consulting would look like. Then we'll quote based on scope.

Call 07410 907 104 Book a consultation