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You've got ads running. They might be good. They might be leaking money.

Most business owners don’t know which. An external opinion—someone who’s been in thousands of accounts—changes that fast.

Advisory without taking over

You might have an agency running your ads. Or an in-house person. Or you’re managing it yourself. Regardless, things slip. Keywords lose focus. Conversion tracking breaks. Ad copy gets stale. Audiences shrink.

I work as your second opinion: audit, advise, point out blind spots, suggest tests, review results. You stay in control. I keep you honest.

What fractional strategy looks like

Ideal for businesses in Stapleford & beyond

You’re probably not big enough for a full-time head of performance marketing. But you’re serious enough to know ads matter. Fractional strategy fills that gap. I’m your senior voice without the headcount.

How a consultation works

  1. ReviewShare your account (read-only access). I audit structure, keywords, targeting, tracking, creative.
  2. DiscussionWe talk through findings, priorities, and what matters most to your business.
  3. PlanI outline the advisory scope: ongoing check-ins, spot audits, coaching, or project-based support.
  4. DeliverMonthly guidance, test recommendations, and results tracking.

Frequently asked questions

Do you work with people who already have an agency?

Yes. You might want a second opinion, or you’re unhappy with their speed. I work alongside them or independently, whatever works.

How much does fractional strategy cost?

From £300/month for monthly check-ins. More complex audits or project-based work I’ll quote on a call. No hidden fees.

Can you actually change my ads if I'm on monthly advisory?

Only if you give me access and ask me to. Otherwise I advise and you (or your agency) execute. Your call.

What if I'm based in Stapleford but my ads run nationally?

Doesn’t matter. I advise on account strategy wherever your campaigns run. Local, national, international—same principles.

How long does a typical audit take?

Initial review: a few hours. Detailed findings delivered within a week. Call to discuss: 30–60 minutes.

Will you tell me if my ads are actually working?

Straight answer, yes. Even if it means telling you they’re fine and you don’t need consulting. That honesty is the point.

Book a consultation call

Share your account, tell me your challenges, and let's talk strategy. No obligation, no pitch.

Call 07410 907 104 Book a consultation