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What a PPC audit actually finds

Most Google Ads accounts leak money. A keyword that sounds good but converts nobody. A broad match setting that bids on irrelevant searches. A conversion tracking setup that’s half-broken, so you’re optimising blind. An old ad that’s been running for two years unchanged.

An audit finds these holes. We’ll run through your account, measure what’s working and what’s bleeding, and give you a list of fixes ranked by impact.

What we look for in an audit

Why Tring needs this

Tring sits in one of the UK’s most competitive Google Ads markets—the London commuter belt. CPCs here are London-level expensive. If your account is leaking money (and most are), you’re leaking it fast in this region. An audit can save you hundreds per month just by cutting waste.

Audits are fixed-scope, no obligation.

We give you findings and recommendations. You decide what to do. If you want us to implement the fixes, we can—but there’s no pressure.

The audit process

  1. Info & accessYou tell us a bit about your business and goals, then give us read-only access to your Google Ads account.
  2. Deep reviewWe spend time in your account—keywords, ads, landing pages, conversion tracking, budget allocation, the lot.
  3. Findings callWe present findings in a call. Plain English: what’s working, what’s wasteful, and 5–10 things you can fix.
  4. Next steps (up to you)You decide. Implement yourself, hire us to do it, or file it away. No strings.

Frequently asked questions

How much does an audit cost?

We tailor the price based on account complexity and scope. Book a call and we’ll give you a quote.

How long does an audit take?

From your kick-off call to findings: typically 1–2 weeks depending on account size.

What if I'm not spending much on Google Ads?

Even small accounts can leak. If you’re spending £300–500/month and getting no return, an audit is worth it. Let’s chat.

I'm in Tring and my competitors are all over Buckinghamshire. Can you help?

Yes. We understand the regional competition in Tring and across Buckinghamshire. We’ll audit your account with that landscape in mind.

What if your audit says I need to fix everything?

That’s rare. Usually 3–4 changes will give you 80% of the benefit. We’ll prioritise by impact so you know where to start.

Do I have to hire you to implement the fixes?

No. You can implement them yourself, hire someone else, or hire us. We’ll give you clear, actionable recommendations either way.

Get a clear picture of your ad spend

Request an audit. We'll review your account, find the waste, and show you the fix. Findings presented in a call, recommendations in writing. Quote on application.

Call 07410 907 104 Request a PPC audit