Google Ads Audit for Wendover Businesses

Your ad budget is leaking

Every Google Ads account has waste. Not because you’re doing it wrong — because Google’s interface doesn’t scream at you when you’re bidding on low-intent keywords, or when your conversion tracking broke three months ago, or when your campaign structure doesn’t match your customer journey. A good audit finds it. A great one tells you what to fix first.

What we look for in an audit

• Campaign structure — are campaigns grouped by intent, margin, or vanity? This matters more than you think
• Keyword performance — which keywords generate conversions, which ones just cost money?
• Conversion tracking gaps — what are you tracking, what should you be tracking, and what’s broken?
• Bid strategy fit — is your current bid strategy (manual, Max Conversions, ROAS target) actually optimised for your data?
• Negative keywords — are you blocking low-intent searches, or attracting noise?
• Audience overlap — are you bidding against yourself with conflicting audience targets?

Fixed scope, clear findings

An audit isn’t a consulting engagement or ongoing management. It’s a point-in-time diagnostic. You get a clear report of what we found, prioritised by impact and ease of fix. Some findings are quick wins. Others require strategy changes. We lay them out, you decide what to act on.

Audit process

1. Access & data gatheringYou give us read-only access to your Google Ads account. We download 90 days of data for analysis.
2. Deep reviewWe analyse campaign structure, keyword performance, conversion tracking, bid settings, and spend patterns for inefficiencies.
3. Findings & prioritisationYou get a written report: what’s broken, what’s inefficient, and what to fix first. Prioritised by estimated impact.