A fixed-scope diagnostic audit of your Google Ads account. I identify where you're losing money, gaps in conversion tracking, and keyword waste. Then you decide what to fix. Quote on a call.
Request a PPC auditI review your entire Google Ads account — campaigns, ad groups, keywords, landing pages, and conversion tracking — and deliver a written report highlighting:
• Where money is being wasted (poor keyword intent match, low Quality Score, wrong audience filters) • Conversion tracking gaps (missing tags, misaligned events, data loss in the funnel) • Structural issues (redundant keywords, campaign-level mistakes, landing page misalignment) • Quick wins (negative keywords you’re missing, bid strategy tweaks, audience exclusions)
You get a call to walk through findings. No sales pitch to hire me after — just honest diagnosis.
An audit is a diagnostic tool, not a sales pitch. You’ll get a report and a conversation. What you do with the findings is up to you. You might fix things yourself, hire someone, or decide your account is fine as-is. No pressure.
Most accounts I audit have 3–5 material issues: a broad-match keyword that’s burning budget on irrelevant searches, a missing conversion event that’s masking performance, a landing page that doesn’t match the ad intent, or an audience filter that’s cutting out good customers. Smaller accounts might have 1–2 issues; larger accounts might have more. The audit surfaces these so you can prioritise fixes by impact.
If you’re running ads targeting Berkhamsted, Chesham, Tring, Hemel Hempstead, or elsewhere in Buckinghamshire, you’re competing in the London commuter belt — which means high CPCs and tough ROAS targets. An audit often uncovers wasted spend here because bid strategy or keyword match types weren’t tight enough for the premium market.
It depends on account size and complexity. I’ll quote based on a brief conversation about your spend, campaign count, and what you want focussed on. No fixed price — just a fair quote for the work.
2–4 hours of my review time, typically spread over 3–5 days. You get a written report and a 45-minute call. The call is usually 1–2 weeks after you request the audit.
No. Audits are open to anyone. You don’t need to hire me for ongoing management. It’s a one-off diagnostic tool.
I’ll be honest about severity. If issues are fixable by you or a junior, I’ll explain how. If they need specialist attention, I’ll tell you and offer management as an option — but the recommendation is based on what your account actually needs, not whether I get the work.
Yes, tracking is a key part of any audit. I check your Google Analytics 4 or GA4 setup, Google Ads conversion tags, and whether events are properly wired. Tracking gaps are a common money leak.
Absolutely. I work with businesses across the UK and specialise in ecommerce and home services. Berkhamsted and Buckinghamshire markets are especially valuable to audit because CPCs run high and waste is easily visible.
Request an audit. Tell me your situation — what's working, what you're worried about, or if you just want a fresh pair of eyes. I'll quote a fair price and get you answers.
Call 07410 907 104 Request a PPC audit