A structured PPC audit identifies wasted spend, tracking gaps, and structural problems in your Google Ads account. One-off, fixed scope, no obligation to continue. Quote on a call.
Request a PPC auditHertfordshire is one of the most expensive paid search environments in the UK outside central London. Advertisers in home services, trades, and professional services here face London-adjacent CPCs — and many are bidding on terms they shouldn’t be, missing terms they should, or running campaigns that look active but are quietly bleeding budget.
A Google Ads audit exists for one purpose: to find those problems clearly, before you commit another pound to the same broken setup.
The output is a structured written report — not a slide deck of screenshots with commentary, but a clear document that tells you exactly what’s wrong, why it matters, and what to do about it.
You can take that report and action it yourself, hand it to whoever manages your ads, or ask me to implement the changes as part of a management engagement. There’s no obligation to do anything else once the audit is delivered.
Then you get a clean bill of health. I’ll tell you your account is in good shape, highlight any minor improvements worth making, and you’ll have the confidence that your budget is being well spent. Not every audit turns up a crisis — but every audit produces clarity.
An audit is the right starting point if you’ve been running Google Ads for more than a few months and aren’t sure whether they’re working; if you’re seeing spend go out but conversions feel low; if you’ve inherited an account from an agency or a previous team member and want to understand what’s in it before committing to it; or if your CPCs have been rising and you want to understand why.
For businesses across Hertfordshire — and the neighbouring counties of Buckinghamshire, Bedfordshire, Essex and Cambridgeshire — the competitive market makes this kind of diagnostic especially valuable. You can’t afford to run on guesswork when clicks cost what they do here.
I’m not running your account through a template tool and calling it an audit. With 12 years in Google Ads, £2M+ managed directly, and Google Partner certification, I review accounts the way someone who’s going to manage them long-term would — looking for the things that actually affect performance, not just the metrics that look bad on a report.
My sister agency, Growth PPC, has applied this same audit methodology across £20M+ in managed spend. The rigour transfers directly to individual account reviews.
Audit pricing is tailored to the size and complexity of your account and is quoted on a call. There’s no fixed list price — book a call and I’ll give you a clear number based on what’s actually involved.
No. The audit is a standalone, fixed-scope piece of work. What you do with the findings is entirely up to you. Some clients take the report and action it themselves. Some ask me to implement the changes. There’s no obligation either way.
It depends on the account size and complexity. We’ll agree a timeline on the scoping call before work begins. I won’t give you a number here that might not reflect your actual account.
Yes — this is common. If you’re with an agency and not sure whether they’re doing a good job, an independent audit gives you a clear, unbiased view. I’ll tell you honestly whether the account is well-managed.
Absolutely. The audit covers account structure, bidding, tracking, and ad copy regardless of geographic targeting. Whether you’re targeting Hertfordshire locally or the whole of the UK, the same structural and tracking issues apply.
Read-only access to your Google Ads account, and ideally read access to your Google Analytics or GA4 account so I can cross-reference conversion data. I won’t make any changes during the audit phase.
Request a PPC audit. I'll scope it on a call, agree a price, and you'll get a clear written report with prioritised recommendations — no obligation to do anything else.
Call 07410 907 104 Request a PPC audit