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For people who need a second opinion

You’ve got an in-house person or a junior account manager running your Google Ads. But something doesn’t feel right. Spend is creeping up, conversion tracking seems broken, or you just need someone senior to look at the setup and tell you what’s actually happening.

That’s what I do. I come in, audit your account, give you the honest truth, and help you fix it—whether that’s coaching your in-house team, running a specific campaign, or handling strategy while someone else manages day-to-day.

This works for

How fractional consulting works

Usually this is a retainer from £300/month upwards, depending on how deep you need to go. Could be a monthly strategy call, could be hands-on campaign management for one vertical, could be general guidance on strategy. We talk through your actual need and price accordingly on a call.

Honest question: is your current person teaching you, or just spending your budget?

Bad account managers justify their existence by staying essential. Good ones make themselves redundant by training you and building systems. If you don’t feel like you’re learning, something’s off.

The fractional process

  1. AuditI review your account end-to-end. Campaign structure, copy, targeting, tracking, margin math. I look for waste and opportunity.
  2. RecommendI give you a roadmap. Could be continuing with your current team’s work, could be starting fresh, usually it’s somewhere between.
  3. Advise or manageEither I work with your team to implement, or I take a specific area and run it while they learn.

Expertise isn't free, but clarity is worth it

I’ve been doing this for 12 years and moved £2 million in direct spend. If there’s something weird in your setup, I’ve probably seen it. Most problems aren’t complex—they’re just neglected. Let’s fix that.

Frequently asked questions

Do you work with Tynemouth and County Durham businesses?

Completely remote. I work with businesses all across the UK the same way—via calls, emails, and platform access. Tynemouth is no different from London for me.

Can you work alongside my existing agency?

Absolutely. Some clients want a second opinion. Some want me to audit their agency’s work. Some want me to run one campaign while the agency runs another. All common.

What's a typical retainer?

Starts from £300/month for a single strategic call. Could be much more if you need hands-on work. Quote on a call based on your actual scope.

Can you help someone who's never run ads before?

If you’re starting from scratch, my agency page is probably better. This is really for people who have ads running and need guidance.

How fast can we start?

Quick. Usually within a week. I’ll need account access and a 30-minute chat to understand your situation.

What if you find something that requires full management?

Honest conversation. I’ll tell you what you’re up against. You can take it to an agency, keep coaching your team, or chat about options with me.

Let's get clear on what's actually happening with your Google Ads

Book a consultation. Tell me about your setup, your team, and what doesn't feel right. I'll ask the right questions and give you honest feedback.

Call 07410 907 104 Book a consultation