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Your ads aren't tracking properly. Your budget is leaking. And you don't know why.

Most Google Ads accounts have blind spots. Maybe conversion tracking is broken and you think you’re not getting sales. Maybe you’re bidding on keywords that never convert. Maybe your budget goes to clicks with zero intent. Maybe you’re wasting 20% on a single channel and no one noticed.

A PPC audit finds these gaps. It’s not management—it’s diagnosis. Here’s what’s broken, here’s what it’s costing you, and here’s how to fix it.

What we look at

The audit process

  1. You share dataAccount screenshots, recent reports, Google Analytics if you have it, and your business goals.
  2. I diagnoseDeep dive into the account structure, spend patterns, and conversion data to spot the leaks.
  3. Written reportHere’s what’s working, what’s not, the cost of the gaps, and a prioritised fix list.
  4. You decideImplement the fixes yourself, hand it to your team, or hire someone (me or someone else). No obligation.

You're not buying management. You're buying clarity.

An audit tells you what’s broken. What you do with that info is up to you. Some clients fix it in-house. Some hire me to manage the account. Some bring the report to their existing agency and say ‘fix this.’ All valid.

Who audits are for

Businesses in Uttoxeter, Staffordshire, and across the UK with ads running but no confidence they’re optimised. Usually £1k–£10k/month spend. People who want to know if their ads are actually working before committing to management.

Scope and pricing

Fixed-scope audits typically run £500–£2,000 depending on account size and complexity. Exact price depends on how much data there is and how deep you want to go. I’ll quote you on a call after hearing about your account.

Frequently asked questions

How long does an audit take?

Usually 5–10 days from when you share data to when I deliver the report. Depends on account complexity.

Will the audit tell me exactly how much money I've wasted?

Yes—where possible. Some waste is clear (clicks from a keyword that never converted). Some is harder to quantify (a lower bid that cost you an impression). The report spells out both.

What if the audit says my ads are fine?

Then they’re fine. I’ll be honest about it. Not every account needs an overhaul—some just need small tweaks.

Can I use the audit report if I hire a different agency?

Absolutely. It’s your report. Hand it to whoever you want. No exclusivity.

Do you do audits for Staffordshire only or UK-wide?

UK-wide and beyond. I’ve audited accounts from Uttoxeter to London to Scotland. Location doesn’t matter.

What if I want management after the audit?

Great. We can talk about ongoing management at that point. But there’s no pressure—the audit stands alone.

Find out what's broken—and what it's costing

Request a PPC audit. Tell me a bit about your account, and we'll give you a fixed quote and timeline. No obligation. You'll get a clear diagnostic and a prioritised fix list.

Call 07410 907 104 Request a PPC audit