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You've got ads running. But are they right?

Most businesses with Google Ads aren’t getting the best from them. Maybe someone in-house is running them but they’re stretched thin. Maybe an agency set them up and you’ve lost visibility. Maybe you’re doing it yourself but stuck on what to test next.

I come in as a senior advisor. I’ll audit what’s there, tell you what’s working and what’s wasting money, and help you and your team make better decisions—whether that’s hands-on strategy or just a second opinion every month.

This isn't managed service. This is thinking partner.

I’m not taking over your account. I’m helping your team—or your existing agency—get unstuck. We work on strategy, planning, diagnosis. You decide what to implement.

What fractional consulting looks like

How fractional consulting works

  1. Chat about your setupYou tell me who’s managing ads (in-house, agency, you), what you’re unsure about, and what you want to achieve.
  2. Initial audit (if needed)You share account screenshots and data; I diagnose the gaps and waste.
  3. Strategy & next stepsHere’s what to test, what to pause, and what to double down on. You own the decisions.
  4. Monthly support (optional)Ongoing calls to keep strategy on track and help with new challenges.

Who this is for

In-house teams in Uttoxeter and across Staffordshire who need a senior voice but don’t need full management. Businesses running £2k–£15k/month in ad spend. People who want to stay hands-on or work with their current team, but need someone to cut through the noise and say ‘this is working, that’s not.’

Pricing

From £300/month for ongoing fractional support (typically a monthly strategy call plus ad-hoc email/message support). If you want a one-off audit and strategy session only, we’ll quote that on a call depending on account size.

Frequently asked questions

Do I need to give you access to my Google Ads account?

No. You can give me read-only access, or just share reports and screenshots. It’s your call—I’ll work with whatever you’re comfortable with.

Can you consult even if we use an existing agency?

Yes. You’re paying someone to manage your ads; I’m a second opinion to make sure they’re on the right track. Some clients use both.

How often do we meet?

Usually once a month if you’re on the fractional plan. More or less often is fine—we’ll agree it upfront.

What if I want you to actually manage the account later?

We can switch to full management any time. Or stay fractional—whatever works for you.

Does this work for Staffordshire businesses only?

No. I work with clients across the UK, including Uttoxeter, Lichfield, Stafford, and beyond. All remote.

What's the difference between consultant and auditor?

Consultant is ongoing partnership and strategy. Auditor is a one-off diagnostic—here’s what’s wrong, here’s how to fix it, then we’re done.

Get a second opinion on your ads

Book a consultation call. We'll talk through your current setup, what's working, and how fractional consulting can help. No commitment to ongoing work—if it's not a fit, I'll say so.

Call 07410 907 104 Book a consultation