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Most Google Ads accounts have money lying on the floor

Tracking is broken. Negative keywords are missing. Bids are too high. The campaign structure is backwards. You’re spending on keywords that don’t convert. After 12 years, I can spot these problems in the first 30 minutes of looking at an account.

What a PPC audit covers

Why businesses in Warrington get audits

You’re spending money each month and not sure if it’s worth it. An audit tells you: where you’re wasting money, what’s actually working, and what to fix next. Usually I find 20–40% of wasted spend that’s low-hanging fruit.

Audit scope and delivery

A full account audit takes about 4–6 hours. I review everything, take notes, and deliver a written report with specific findings and recommendations. You get a clear action list: what to fix first, why it matters, and how to do it. Whether you hire me for ongoing work or do it yourself, you’ll know exactly what needs to change.

The audit process

  1. Access and discoveryYou give me access to your Google Ads account and Google Analytics. I spend a few hours reviewing everything.
  2. Deep analysisI check tracking setup, keyword performance, bid strategy, quality scores, and landing page relevance. I look for the obvious waste and the subtle problems.
  3. Report and recommendationsI write a report with specific findings: what’s working, what’s broken, and exactly what to fix. Prioritised by impact.
  4. Debrief call (optional)We walk through the report together. You can ask questions and discuss the recommendations. No pressure to hire me for ongoing work.

Pricing and what happens after

Audit cost depends on account size and complexity. We’ll quote it on a call. Usually a few hundred pounds. After the audit, you have options: you can implement the recommendations yourself, hire me for ongoing management, or do nothing. That’s entirely up to you. The audit stands alone.

Frequently asked questions

How much does an audit cost?

Depends on the size of your account. Small accounts (under £2k/month spend) are usually £400–600. Larger accounts with more complexity are more. I’ll give you a fixed quote after a brief call about what we’re looking at.

Do I have to hire you after the audit?

No. Zero obligation. You get the report and can act on it yourself, hire someone else, or do nothing. That said, if you want help implementing the recommendations, I can do that too.

What if the audit finds that my ads are fine?

I’ll tell you that. I’ve audited accounts that were actually working well. It happens. You’ll just know you’re not wasting money.

Do you work with Warrington and Greater Manchester businesses?

Yes. I’ve audited accounts from businesses all across Greater Manchester, including Warrington, Lymm, Widnes, Runcorn, and other areas. The approach is the same whether you’re targeting one town or a region.

How long does the audit take?

I usually spend 4–6 hours on the account review, then another hour or so writing the report. Turnaround is usually a week or so. You’ll have the report in hand within 7–10 days of kicking off.

Can I just get recommendations without the full deep dive?

You could, but it wouldn’t be an audit. A proper audit takes time. That’s the only way I can be confident about what’s actually wrong. That’s also why the cost is fixed — you know exactly what you’re paying for.

Request a PPC audit

Let's find out where your budget is leaking and what's actually working. I'll give you a fixed quote, do the deep work, and hand you a clear report and action list.

Call 07410 907 104 Request a PPC audit