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You need someone who gets it, not someone trying to sell you managed services

Maybe your current agency isn’t delivering. Maybe you’re running ads in-house and stuck on the next step. Maybe you’ve hit a ceiling and can’t figure out why. A second opinion from someone with real expertise can be worth thousands. I’ve been optimising Google Ads for 12 years, and most of my consulting work starts with fixing someone else’s campaign.

Types of consulting I do

The honest truth about PPC consulting

Most consultants pad the hours and recommend things that don’t matter. I tell you what matters: does the person clicking become a customer? That’s it. Everything else is noise.

Pricing for fractional and advisory work

From £300/month for ongoing fractional strategy. For a one-off deep audit, we’ll agree a price on a call — usually a few hundred quid depending on account complexity. I don’t believe in surprise fees or hourly billing that bleeds into next month. You’ll know the cost upfront.

How consultation works

  1. Audit callWe book a time and I walk through your account with you. I’ll spot the obvious problems in the first 30 minutes.
  2. Strategic recommendationI give you a clear action list: what to change, why, and in what order. You decide what to act on.
  3. Implementation support (optional)If you want help doing it, I’ll advise or do it myself. For fractional work, I’m on call for questions and monthly check-ins.
  4. Results trackingWe measure what changes. Did it work? What’s the next move? That’s how fractional consulting actually works.

Warrington teams and Greater Manchester strategy

I work with a lot of Warrington-based businesses — both those targeting only Warrington and those serving across Lymm, Widnes, Runcorn, Ashton in Makerfield, Irlam, St Helens, and wider North West England. Some of the best wins come from better geo targeting or discovering new high-intent keywords in specific regions. That’s the kind of second opinion that pays for itself.

Frequently asked questions

What if I don't have a Google Ads account yet?

I can help you build one from scratch. But if you’re starting from zero, ongoing management (not just consulting) might make more sense. We’ll discuss what’s right for you.

Can you help if my agency isn't performing?

Yes. That’s actually common. I’ll review your account, identify the problems, and either train you to fix them or recommend a new approach. I’m honest if your agency is doing fine but you just need strategy on top.

Do you focus on Warrington, or do you work North West-wide?

Both. I’ve worked with local Warrington business and regional operations. If you’re targeting just Warrington, I’ll make sure your budget goes there. If you’re serving the wider region, I’ll structure targeting across Greater Manchester and beyond.

What's the typical scope of a consulting engagement?

Depends what you need. A one-off audit might be 4 hours. Fractional ongoing work is usually a few hours per month. I charge from £300/month for fractional, or we agree a fixed scope upfront for audits.

Do you write the ads, or just strategy?

I do both. Ad copy is strategy. I’ll review your current copy, recommend changes, test new angles. If you don’t have copy, I’ll write it or advise you on tone and messaging.

What if I want to hire you for full management after consulting?

Great. We’ll transition smoothly. The audit and strategy work I do as a consultant becomes the foundation for ongoing management.

Book a consultation

Let's talk about your account, what's not working, and what a fresh expert look could change. I'll give you specific advice from the first call.

Call 07410 907 104 Book a consultation