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What a PPC audit actually finds

Your Google Ads account is running. Clicks are coming in. You’re spending money. But is it working?

An audit is a diagnostic tool. I’ll dig into your account structure, your keyword targeting, your bid strategy, your ad copy, and your conversion tracking. I’ll show you exactly where money is leaking, what’s actually converting, and what you could be doing differently. No BS, no jargon — just clear, honest findings.

A typical audit includes

Audit process

  1. Initial briefYou give me access to your Google Ads and analytics. I ask about your business, your margins, and your goals.
  2. Technical deep-diveI spend time in the account. Keywords, bids, quality scores, conversion data, everything.
  3. Report & walkthroughYou get a comprehensive report of findings, ranked by impact. We walk through it together in a call.
  4. Your choiceImplement the findings yourself, hire us to do it, or ignore it. No pressure either way.

No obligation

An audit isn’t a sales pitch disguised as a service. You get a thorough, honest assessment. If you want to fix it yourself or hire someone else, go ahead. We’re cool with that.

Audit pricing

Pricing varies based on account size and complexity — request a quote for your specific situation. We’ll discuss scope, timeline, and exactly what you’ll get. Most audits run within a defined budget, and you’ll know the cost upfront before we start.

Frequently asked questions

How long does an audit take?

Typically 1–2 weeks from brief to report, depending on account complexity and how fast we can access your data.

Can you audit accounts for Otley and West Yorkshire businesses?

Yes. I work with local businesses throughout West Yorkshire — Otley, Harrogate, Leeds, Shipley, Keighley — and I understand the local competitive landscape. I also work UK-wide.

What if your audit finds problems I can't fix myself?

That’s fine. The audit stands alone. If you want help implementing, we can talk about ongoing support or management. But you’re not obligated.

What if my account is actually fine?

Then I’ll tell you that too. Not every account needs changes. But I’ll also spot any low-hanging fruit — small tweaks that might help.

Do you need full Google Ads and analytics access?

Yes, I need read access to your Google Ads account and Google Analytics. I never change anything without your approval.

Can I do a mini-audit instead of a full one?

Possibly — we can discuss scope on a call. Some clients want a 30-minute review of a specific campaign rather than the full deep-dive.

Find out what's hiding in your Google Ads.

Request an audit. Get a clear-eyed assessment of what's working, what's not, and what you can change. No sales pressure.

Call 07410 907 104 Request a PPC audit