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What you'll find in an audit

Most Google Ads accounts have money leaking somewhere. Bad keywords burning budget on low-intent searches. Broken conversion tracking that makes ROAS look worse than it is. Bid strategies set years ago that no longer match your goals. Negative keywords you should have added ages ago.

An audit finds this stuff. I’ll review your account structure, your conversion tracking, your keyword strategy, your ad copy, and your bidding setup. Then I’ll give you a clear list of what’s working, what’s broken, and what to fix first. No fluff. Just findings and priority.

What's covered in the audit

Fixed scope, clear findings

You know what you’re getting. The audit is diagnostic only—no implementation, no ongoing commitment. You get a written report with findings prioritised by impact and cost to fix. Then you decide what to do next.

For Wisbech businesses competing in regional and national markets, even small optimisations often return 15–30% of wasted spend. That’s real money.

Sometimes the answer is: stop spending

Audits aren’t sales pitches. If Google Ads isn’t the right channel for your business, I’ll tell you. If your account is actually well-structured and the spend is appropriate, I’ll say that too. If you need ongoing management, we’ll discuss it; if you just need tweaks, that’s fine as well.

How an audit works

  1. Share accessYou give me read-only access to your Google Ads account (and Google Analytics if relevant).
  2. Deep diveI spend time reviewing your account: campaigns, keywords, conversions, ads, bids, historical performance. I take detailed notes.
  3. InterviewWe do a call to discuss your business goals, your current metrics, and what success looks like to you. This context shapes the findings.
  4. Written reportYou get a clear, prioritised report: what’s working, what’s broken, what to fix first, and why. Plus my time estimate for each fix.

Frequently asked questions

How long does an audit take?

Typically 2–4 hours of my time depending on account size and complexity. We can schedule it in one session or break it across a few calls.

Is the audit just for ecommerce, or do you audit local service accounts too?

Both. I specialise in ecommerce and home services. Local lead-gen audits, regional service areas, national ecommerce—I’ve worked across all of these. An audit is the same diagnostic process either way.

What if I'm in Wisbech or Cambridgeshire—does location matter?

No. I work entirely remote. Your location doesn’t affect the audit. What matters is your account and your goals.

How much does an audit cost?

I quote based on account size and complexity. Contact me for a tailored quote based on how many campaigns, keywords, and conversion actions you have.

Do I have to book ongoing management after the audit?

No. The audit is independent. You get findings and recommendations. You decide what to do next. If you want to implement yourself, great. If you want help, we can discuss ongoing management then.

What if I just need one small fix, not a full audit?

A full audit is the clearest way to find all the leaks. If you have one specific issue—like ‘why is conversion tracking not working?’—we can scope a quick diagnostic call instead. Tell me what you’re stuck on and I’ll advise on the best approach.

Stop guessing about your Google Ads

Request an audit and get a clear, prioritised view of what's working and what's wasting money. No obligation to book ongoing work. Just honest findings and a roadmap.

Call 07410 907 104 Request a PPC audit