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When to bring in a specialist consultant

You already have someone running your Google Ads—maybe an in-house team, a marketing hire, or an agency. But you want a sanity check. Are we hitting the right benchmarks? Is this strategy right for our business? Where are we bleeding money?

I work as a fractional consultant and strategic advisor. I’m not here to replace your team; I’m here to make them sharper and help you make better decisions. I’ve spent 12 years managing £2M+ in ad spend across ecommerce and home services. I know where teams get stuck and how to unstick them.

Consulting engagements

Why fractional consulting works

You don’t need me full-time. You need someone who can be full-time when something breaks, and who can guide strategy without running daily operations. That’s fractional. We set a cadence—monthly calls, quarterly reviews, ad-hoc access when you need it—and you pay accordingly.

For Wisbech businesses competing locally and regionally, this model works well: you keep your team lean, tap into senior expertise when you need it, and avoid agency overhead.

Honest feedback, not upsells

I’m paid for strategy and advice, not for increasing your spend. If I think you’re overspending on a channel or campaign, I’ll tell you. If I think you should pause Google Ads and focus on SEO or local search instead, I’ll make that case. No financial incentive to mislead.

How fractional consulting works

  1. Initial review callWe talk through your current setup, your goals, and what decisions you’re facing. I understand the shape of your challenge.
  2. Deep dive if neededIf we decide to move forward, I audit your accounts, review data, and compile findings. This might be a few hours or a full day depending on scope.
  3. Strategic recommendationsI present findings and a roadmap. What to prioritise first, why, and what success looks like.
  4. Ongoing supportWe agree on a cadence—monthly calls, quarterly reviews, or as-needed check-ins. You stay in control; I stay sharp.

Frequently asked questions

How is this different from hiring a full-time consultant?

Cost and flexibility. With me, you get expert input on your timeline, not 40 hours a week of work. You keep your team intact and layer in senior strategy when you need it.

Do you work with Wisbech-based teams?

Yes. I work entirely remotely and have advised teams across the UK. Your location doesn’t matter. What matters is that your team is competent and wants to improve.

What if I want you to implement recommendations, not just advise?

We can work that way too. Some engagements are pure strategy; some include hands-on implementation. We’ll discuss scope and pricing on the call.

How much does consulting cost?

It depends on scope. A one-off account review might be a fixed fee; ongoing monthly mentoring starts from £300/month and scales up based on hours and complexity. I quote bespoke engagements on a call.

Can I get help with a specific problem right now?

Yes. Bring the problem to the call. Whether it’s a tracking issue, a declining ROAS, or deciding whether to pivot strategy, we can troubleshoot and map out solutions.

What's your background?

12 years in Google Ads, Google Partner & Microsoft Ads certified, £2M+ in ad spend managed directly. I’ve built systems for ecommerce and home services, which is where most of my expertise lives. My sister company, Growth PPC, handles enterprise-scale accounts.

Get strategic clarity on your Google Ads

Book a consultation to discuss your current situation, your goals, and what support would help most. We'll talk through options and what a fractional engagement would look like for your team.

Call 07410 907 104 Book a consultation