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What's actually happening in your ads?

If you’ve been running Google Ads for a while, there’s a good chance something’s broken, misconfigured, or just inefficient. Maybe conversion tracking isn’t wired up right. Maybe you’re spending money on keywords that never convert. Maybe your best audience isn’t getting the budget it deserves.

An audit finds these gaps. We pull the data, analyse the structure and strategy, and give you a clear picture of what’s working, what’s wasted, and what to fix first.

What an audit covers

Honest findings

Sometimes we find major waste — ads burning money on irrelevant keywords, tracking that’s completely broken, budget misaligned with performance. Sometimes we find your ads are actually solid and just need smaller tweaks. Either way, you get the truth.

Who needs an audit

Any business that’s been running ads for more than a few months. If you set it up yourself and haven’t touched it in a year, you definitely need an audit. If an agency set it up but you’ve never had a second opinion, this is worth doing. Even if things are working, an audit often uncovers 10–15% of wasted spend that can be redirected to better performers.

The audit process

  1. Access and discoveryYou grant us read-only access to your Google Ads account. We ask a few questions about your business, goals, and history.
  2. AnalysisWe dig into the data — structure, performance, tracking, audience data, everything. Takes 3–5 business days depending on account complexity.
  3. Report and debriefWe send a clear findings report and walk you through the key issues, opportunities, and recommended fixes. No sales pitch — just actionable insights.

Frequently asked questions

What if I'm not currently running ads?

An audit is for existing accounts. If you’re starting from scratch, a strategy call makes more sense — we’d help you plan before you spend anything.

How much does an audit cost?

I quote based on account complexity — size, number of campaigns, how intricate the setup is. Book a call and we’ll give you a fixed price for the full audit.

Do you audit accounts for businesses in Abingdon and Oxfordshire?

Yes. I audit accounts UK-wide, regardless of business location. Whether you’re in Abingdon, Oxford, Witney, or anywhere else in the region, we can review your ads.

What happens after the audit?

You get a report and recommendations. What you do next is entirely up to you — implement fixes yourself, hire us to manage the account, or do nothing. No obligation.

Will you tell me if my ads are actually profitable?

Yes. We’ll give you honest analysis on ROI. If your ads are unprofitable and unlikely to improve, we’ll say so.

How long does an audit take?

Usually 3–5 business days from start to debrief call. Simpler accounts might be faster; very large or complex ones might take a week.

Get clarity on your ads

Request an audit. I'll scope the work, give you a fixed price, and set expectations on timeline. Once you approve, we'll access your account, dig into the data, and give you a clear picture of what's working and what's not.

Call 07410 907 104 Request a PPC audit