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Fractional PPC strategy without the agency overhead

You’ve got someone managing your ads — maybe an in-house team, maybe an agency, maybe you’re doing it yourself. But you’re not confident it’s optimised, or you want a second opinion before scaling budget, or you need strategic guidance for a major change. That’s where fractional consulting fits.

What fractional PPC consulting covers

I'll tell you the truth

Sometimes your ads are fine. Sometimes they’re brilliant. Sometimes they’re wasting 40% of budget on low-intent clicks. I’ll be blunt about which it is and what to do about it — even if that means cutting a campaign or slowing spend.

Who should hire a fractional PPC consultant

Teams stretched thin, managing ads alongside 10 other things. Businesses that have tried multiple agencies and want a trusted senior voice to challenge assumptions. Ecommerce brands scaling into new channels. Home services companies trying to replace phone books with Google clicks. Anyone in Greater Manchester or beyond who wants expert-level insight without full-time agency overhead.

A typical engagement

  1. Discovery call30 minutes. You tell me your business, current ad strategy, and what decision you need help with.
  2. Deep diveI review your account, competitive landscape, and tracking setup. Usually takes a few hours of analysis.
  3. Strategy sessionWe meet (or call) and I walk you through findings, opportunity, and recommendation. You decide what to do.
  4. Ongoing (optional)Monthly or quarterly check-ins to adapt strategy as market shifts. Or one-off advice as needed.

Pricing & engagement

Fractional consulting starts from £300/month for ongoing strategic guidance (typically monthly calls + ad-hoc advice). One-off strategy reviews and audits are quoted per engagement — typically £500–£2,000 depending on account complexity. No retainer lock-in; you can adjust or stop whenever.

Frequently asked questions

I already have someone running my ads. Can you still help?

Yes. That’s exactly when a second opinion is valuable. You might keep your current setup and I just advise quarterly; or I might spot something worth changing immediately.

Do you take over managing my account?

Only if you want me to. Fractional consulting is advisory — you or your team remain in control. But if you want me to take over day-to-day management, we can discuss that as a separate arrangement.

We're in Woodley / Stockport / Romiley — can you give advice for a local business?

Absolutely. Local search and local service ads (if you qualify) are worth exploring. I’ve worked with trade and service businesses across Greater Manchester who’ve had great results.

How is consulting different from a full audit?

An audit is a one-time snapshot — here’s what’s broken and how to fix it. Consulting is ongoing partnership — we adapt strategy as you scale, market changes, or new opportunities appear.

What if I need full management but want to try advisory first?

Smart. Start with a consultation or strategic review. If we’re aligned, we can scale to full management. No pressure either way.

Are there long-term commitments?

No. Month-to-month is standard. If it’s not working, we stop. That’s honest business.

Get expert strategic advice on your Google Ads

Let's discuss your situation. Book a consultation call — we'll talk through your current ads, gaps, and what strategic help looks like. 30 minutes, no cost, no obligation.

Call 07410 907 104 Book a consultation