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What you get from a senior consultant

When you need a second opinion

You hired a junior PPC person, or an agency with no specialisation in your niche. Your spend’s growing but so are your doubts. You’ve got a budget cap you’re hitting, or your ads look weak against competitors. Or you just want someone senior to validate (or challenge) what’s currently happening. That’s me.

How this works

We start with a consultation call. You tell me your situation: current spend, where ads run, what’s converting (or not). I ask smart questions. Then I decide: do I need a deep audit (fixed price, billed separately, invitation to talk after) or is ongoing fractional work better? Some clients want a monthly check-in; others want me to run specific campaigns while their agency handles the rest.

No politics

If your current operator’s doing good work, I’ll say so. If they’re losing you money, I’ll show you the numbers. Either way, you get honest feedback — not a pitch to hire me full-time.

Why this matters in Greater Manchester

You’re competing against other Bebington and regional businesses. Some are smart with paid ads; most are wasting budget on the wrong keywords and poor bids. A senior second opinion can identify those gaps in weeks, not months of lost spend.

Frequently asked questions

How much does consultation cost?

Conversation’s free. If I need to dig into your account or build a strategy document, I charge on a call basis — typically from £300/month for ongoing fractional work, or a fixed quote for audits. Happy to discuss after we talk.

Can I replace my current agency with you, or do you do hybrid setups?

Both. Some clients want me to run everything; others want me to stay in a fractional or advisory role while someone else executes. I’m flexible on that structure.

Will this conflict with my current agency?

Depends on them. I won’t triangulate or cause drama. If they’re open to input, great. If they’re territorial, that’s a problem they need to solve — not my place to referee.

What if I'm in Bebington and my current operator is national?

Good agencies work national and local. Bad ones treat every market the same. If your operator isn’t tailoring to your actual audience in Greater Manchester, that’s worth discussing with a specialist who knows the region.

How long does a full audit take?

Deep audit (account structure, tracking, creative, competitive gaps) usually takes a few hours of my time. I’ll give you a fixed price upfront and a written report after.

Can you teach my in-house team?

Yes. I’ve trained junior PPC people before. It works best if they’re already executing — I can review their work, show them what to look for, explain the logic behind decisions. Doesn’t replace hands-on training software, but it helps.

Get a straight second opinion on your ads

Phone or email me to set up a consultation. No obligation. We'll talk about what you're doing, what's working, and what's not — then decide if there's something I can help with.

Call 07410 907 104 Book a consultation