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For teams that want a second opinion

You might have a campaign running, a junior analyst, or a previous consultant. That’s fine. I come in as a senior sounding board: is this working? Where’s the waste? What should we test next? I don’t take over unless you want me to.

What I offer

How fractional strategy works

  1. Deep diveI review your entire setup: keywords, audiences, creative, tracking, data. Takes a session or two.
  2. Find the gapsSpot where you’re wasting money, missing opportunities, or optimising for the wrong things.
  3. Build a planClear priorities: what to test, what to cut, where to invest more. You decide what to act on.

Honest feedback

Sometimes your ads are already fine and spending efficiently. I’ll tell you that too. Not every business needs a complete rebuild — sometimes you just need tweaks. I’m here to see it clearly and tell you what’s actually needed.

For Widnes teams ready to optimise

Whether you’re in Widnes, Warrington, or across Greater Manchester, fractional strategy is cheaper than a full agency but gives you serious senior-level input. Twelve years of Google Ads expertise, focused on your specific gaps.

Frequently asked questions

Do I have to hand over my account to you?

No. You stay in control. I review, advise, and guide. You implement what makes sense. If you want me to run it directly, that’s a separate conversation.

How often would we talk?

Depends on your needs. Could be monthly strategy sessions, quarterly check-ins, or ad hoc when you hit a problem. We’ll work out what fits.

What if I'm in a completely different niche?

I specialise in ecommerce, D2C, and home services. If you’re in those, I’ll add immediate value. Outside those, I’m honest—you might need someone more specialist. Let’s talk and see.

Can you help us build a team?

I can advise on what skills you need and how to structure a small PPC team. I’m not a recruiter, but I’ve seen what works and what doesn’t.

Does this work for Widnes-only businesses?

Absolutely. Local, regional, national—same process. If you’re serving Widnes or the North West, your ads should reflect that. I’ll help you think through geo-targeting and local messaging.

What's the pricing model for strategy?

Same anchor: from £300/month. For fractional work, we’ll discuss scope and commit to a monthly retainer that fits. More than that on a call.

Need a senior second opinion?

Let's spend an hour looking at your setup. I'll spot what's working, what's wasted, and what's next. If it makes sense to work together, we'll talk about how.

Call 07410 907 104 Book a consultation