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You have someone running your ads. But are they actually strategic?

A lot of businesses in Ellesmere Port hire an agency or freelancer to run Google Ads, but there’s often a gap: no one’s asking the hard questions. Is your audience targeting actually right? Are you bidding sensibly? Is your conversion tracking set up to tell you what’s really working? I come in when you need an experienced set of eyes, whether that’s monthly fractional help or a quarterly strategy review.

When you might want a consultant

What I offer as a consultant

Monthly advisory calls where we review your account data, talk strategy, and I give you clear recommendations. Typically that’s structure changes, audience adjustments, bid strategy, or tracking fixes. You decide what to implement. I’m not managing day-to-day; I’m the senior strategist you talk to when you need real answers.

I'm honest about what you need

Sometimes businesses bring me in expecting I’ll tell them to spend more money. Usually I don’t. More often I find gaps in tracking, inefficient audiences, or keyword strategy that’s holding you back. Fixing that costs nothing and works.

How fractional consulting works

  1. Call or message meTell me what you’re trying to do and where you’re stuck. I’ll give you a ballpark for consulting fees based on scope.
  2. Agree on the structureUsually monthly calls, sometimes ad-hoc. Depends on what you need.
  3. You get access to someone who'll tell you the truthNot vanity metrics, not excuses. Just honest strategy.

Frequently asked questions

How is this different from full management?

I’m not running your ads day-to-day. You keep that control, or your current person does. I review strategy monthly and give you direction.

What does a consultation actually cost?

Depends on scope. Ongoing monthly advisory work starts from the same anchor as full management (from £300/month), but I’ll quote you a tailored rate on a call.

Can I hire you just for a one-off strategy session?

Yes. If you want a one-time deep review and recommendations, we can do that. Price by the hour or by project — we’ll sort it on a call.

I'm in Ellesmere Port with limited Google Ads knowledge. Can you teach me?

Yes, but understand my consulting style is strategic, not hands-on training. If you need me to actually manage your account, that’s the full management service.

Do you work with businesses in Cheshire West and Chester?

Absolutely. I’m UK-wide and remote. Location doesn’t matter as long as your business and ads are fundamentally sound.

What if I realise I need full management after all?

We can talk about that. I prefer to do one thing well, but if it makes sense, I can move to full ongoing management.

Need strategic PPC advice?

Let's talk about what you're trying to achieve, where you're stuck, and what a strategic partnership would look like for your business.

Call 07410 907 104 Book a consultation