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Your ads are running. But are they working? You need to know.

A lot of accounts leak money. High-cost keywords that don’t convert. Ads that show to the wrong audience. Landing pages that kill the sale. Tracking so broken you don’t know what’s actually working. An audit finds these gaps in one place.

What we audit (the real things that matter)

Why fixed-scope matters

A real audit doesn’t spiral. You get a defined scope, a clear timeline (usually two weeks), and a report that shows exactly what we found. We identify wasted spend—keywords throwing money away, audiences that don’t convert, bid mistakes. Then you decide what to fix. No obligation to hire us for the fixes. This is diagnostic, not a upsell.

The honest truth about audits

Sometimes an audit finds your ads are actually fine. Your structure is sound, your keywords convert, and your CPC is fair. I’ll tell you that. I’d rather be honest than push you toward fixes you don’t need.

How an audit works

  1. Initial callYou describe your business, your ads, and what concerns you. I ask diagnostic questions to scope the audit properly.
  2. Deep reviewI spend time in your account: structure, keywords, bids, landing pages, tracking, ad copy. I look at what’s draining budget and why.
  3. Findings reportYou get a written report: what’s working, what’s broken, and what to prioritise. Clear recommendations, no jargon.
  4. Debrief callWe walk through the findings together. I answer questions and help you decide what to tackle first.

Who audits work best for

Audits are perfect if you’re frustrated with performance, have budget waste you can feel but can’t trace, or just want an expert opinion on whether your current approach is right. They’re also useful if you’re considering working with an agency—get clarity on your baseline first.

Frequently asked questions

How much does an audit cost?

Depends on account complexity. I’ll quote based on what we scope on the initial call. It’s a fixed fee—no surprises, no hourly charges.

How long does it take?

Usually two weeks from kick-off to final report. If you want it faster, we can prioritise. If it’s lower-urgency, we can fit it into the schedule.

Do you work with accounts in Beverley?

Yes. I audit accounts for Beverley-based businesses and East Yorkshire businesses regularly. Local knowledge of competitive landscape and audience targeting is part of what I bring to the analysis.

What if the audit finds nothing wrong?

That’s fine. Sometimes accounts are well-structured and performing properly. I’ll tell you that, and you can move on knowing your baseline is solid. An audit is about clarity, not a sales pitch.

What happens after the audit?

You get the report and findings. If you want help implementing the recommendations, I can do that. If you want to DIY or work with your current team, that’s fine too. The audit gives you the information; you decide the next step.

Can you audit accounts I just started?

Yes, though new accounts need 2–3 weeks of running data before a proper audit makes sense. If you’ve been running for at least a month, I can audit it and give you a solid diagnosis.

Get clarity on whether your Google Ads are actually working.

Book a call to scope your audit. Tell me about your account, what's working, and what concerns you. I'll give you a quote and timeline. Then you decide.

Call 07410 907 104 Request a PPC audit