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You don't always need a full-time manager

Sometimes you need oversight, strategy, or a second opinion. That’s where consulting comes in. I work with teams that already have someone (or a tool) running their ads but want senior guidance — on strategy, setup, bidding, creative, or tracking.

Consulting work I do

London competition is relentless

In Greater London and the commuter belt (like Blackheath), CPCs are brutal. Fractional oversight from someone who knows the market can save you thousands.

My background

Twelve years managing Google Ads directly. £2M+ in personal ad spend. Google Partner, Microsoft Ads certified. I’ve also led Growth PPC, a £20M+ managed agency. I know what works at scale and where most accounts go wrong.

How consulting works

  1. Scope the workYou tell me what’s on your mind: setup, strategy, underperformance, or creative testing.
  2. Audit & analyseI review your account, your data, your tracking, and your team’s approach.
  3. Recommend & teachWe discuss findings, prioritise fixes, and I walk your team through implementation.

Pricing

Consulting starts at £300/month for ongoing fractional guidance. For one-off audits or workshops, I quote based on scope. Book a call to discuss what you need.

Frequently asked questions

When should I hire a consultant vs a full-service agency?

Hire a consultant if you have someone (or a team) already running ads and want senior oversight, strategy reviews, or a second opinion. Hire an agency if you need done-for-you management.

Can you help if I'm using a tool like Optmyzr or a freelancer?

Absolutely. Tools and freelancers are fine — I work alongside them. My job is to make sure the strategy is sound and the execution is tight.

How much does a one-off audit cost?

Depends on scope. Book a call with details about your account and goals, and I’ll give you a quote.

Are you familiar with Blackheath and Greater London ad markets?

Yes. I know London CPCs are high and competition is fierce, especially for ecommerce and home services. That’s why good strategy is essential.

Do you work with small or just large businesses?

Both. I’ve consulted on accounts from £500/month ad spend to £50,000+. The advice is the same: strategy first, execution second, measurement always.

Get expert Google Ads guidance

Whether you need a strategy review, an audit, or ongoing fractional oversight, let's talk about what you're trying to solve.

Call 07410 907 104 Book a consultation