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You hired an agency. Now you need a safety check.

Maybe your account is underperforming. Maybe you’re not sure if you’re paying for results or for juniors. Or you’re just ready to grow and want a fresh set of eyes. That’s where fractional PPC advisory comes in: senior strategy without the full-time retainer price.

What fractional advisory covers

Why Caterham businesses need advisory input

You’re in Surrey’s high-CPC zone — London-level competition means every mistake is expensive. A quarterly check-in from someone with 12 years’ direct management experience can catch waste before it balloons. Plus, if your current consultant is junior-led or distracted, you deserve better intel.

I'll tell you if your ads are fine

Not every account needs overhauling. Some just need tweaks. I won’t upsell you fixes you don’t need — that’s how you know I’m real.

A typical advisory engagement

  1. Initial auditYou grant me read access to your Google Ads account. I spend 2–3 hours digging into structure, spend, conversions, and setup.
  2. Strategy callWe meet 1-on-1. I show you what works, what’s wasted, and what you’re missing. You ask questions; I give unvarnished answers.
  3. RoadmapYou get a written summary of recommendations, prioritised by impact and effort. Then you decide: DIY, ask your current team to fix it, or escalate to me.

Frequently asked questions

Do I have to hand over my account?

No. I’ll request read-only access to audit it, but I don’t take control unless you want me to. Most advisory clients keep their current setup and implement recommendations themselves or via their team.

How much does fractional advisory cost?

Depends on scope and frequency. Initial audits start from £300/month anchors; ongoing strategy calls are quoted based on your engagement model. Book a call and we’ll tailor a quote.

Can you work alongside my current agency?

Yes — though some agencies get territorial. I prefer transparency: you’re free to share our advice with your team, and I’m happy to collaborate if they want a second opinion.

What if you spot critical problems?

I’ll tell you straight. If your account needs urgent fixes, you can hire me to implement them, or ask your current team to action my recommendations. Your call.

I'm in Caterham with a small budget — is this for me?

If you’re serious about Google Ads and want to grow, yes. Even small budgets in high-CPC zones like Surrey need expert oversight. A single audit can save you thousands in wasted spend.

How often should I meet with an advisor?

Quarterly is typical for active accounts. Some clients prefer monthly check-ins; others do annual audits. We’ll agree on cadence based on your needs and budget.

Get expert eyes on your ads

Book a consultation. We'll discuss what's happening in your account, what you want to improve, and the best way to get there.

Call 07410 907 104 Book a consultation