PPC Consultant for Bovey Tracey Businesses

You're not doing it wrong, you're just doing it alone

Maybe you hired an agency. Maybe you hired a junior. Maybe you do it yourself. Any of those can work — but they all share one problem: no one challenging the decisions.

That’s where I come in. I’m a sounding board for your PPC strategy. I review your campaigns, I tell you what’s working and what’s wasted, and I show you what to change right now versus what to test next quarter.

What consultation covers

• Campaign structure audit — Is your account built for your business, or for Google’s defaults?
• Performance deep dive — Where’s your cost-per-action high? Where should you spend more?
• Audience & keyword strategy — Are you targeting the right people with the right message?
• Creative review — Does your ad copy actually make people click, or are you paying for invisibility?
• Tracking & measurement — Can you trust your data? (Most people can’t.)
• Roadmap — Here’s what to do first, second, and third — and why

How fractional advisory works

You call. We scope the work on a call. I quote you a flat fee or hourly rate for the specific job. You pay on completion, not per month.

Typical projects: one-off audits (£300+), quarterly strategy reviews, creative direction for a campaign relaunch. Some clients book me monthly for 2 hours of thinking; others just for crises.

The model is flexible because your needs change. Sometimes you need just one conversation. Sometimes you need monthly check-ins for three months, then nothing for six.

The advisory process

1. Call 1: ScopeWhat’s your problem? What does success look like? I’ll tell you what I can help with and what it costs.
2. ResearchI audit your account, review your creative, check your tracking, and spot the gaps.
3. Call 2: StrategyHere’s what I found. Here’s what to change first. Here’s why. Here’s what to test next.
4. Follow-upYou implement. You can call back with questions; many clients book a third call to track progress.

Why a freelance consultant beats internal debate

When everyone in your team has a stake in the decision, nobody wants to admit the strategy’s broken. A consultant has no ego in the game. I’ll tell you if your ads are actually fine and you should leave them alone. I’ll also tell you if you’re hemorrhaging money on the wrong audience.

For Bovey Tracey and Devon-based businesses, I’ve seen the mistakes: wrong geographic targeting, creatives that don’t land with your audience, conversion tracking that’s silently broken for months. Bringing in a fresh expert costs far less than fixing these blind spots on your own.