One-off diagnostic. I find wasted spend, broken tracking, and missed opportunities. No ongoing commitment.
Request a PPC auditConversion tracking fires on wrong pages. Audiences target nobody. Keywords bid on garbage queries. You keep paying because the campaigns look busy. They’re not busy — they’re wasting.
I spend 3–5 hours in your Google Ads account, GA4, and tracking setup. I look for the killers:
Measurement failures — Broken conversion pixels, wrong event parameters, traffic that doesn’t convert but looks like it should. You can’t optimize what you can’t measure.
Structural waste — Keyword cannibalization, low-quality-score keywords burning budget, wrong match types, audiences firing on everyone instead of your buyer.
Spend leaks — Budget wasted on geo, device, hour of day, or audience you don’t actually want. Keywords that get clicks but never convert. Ad groups so broad they attract tire-kickers.
Creative gaps — Are your ad copies actually saying anything? Or are you running the same headline 100 people could write?
If you’ve been running ads for more than three months without a refresh, your account probably has drift. A junior set it up, or you copied Google’s defaults, or your business changed but your targeting didn’t.
For ecommerce, even a 10% tracking error means you’re optimizing toward phantom conversions. For trades and local services, wrong geo or device targeting means you’re paying for clicks from people who’ll never hire you.
An audit costs a fraction of what you’ll save by catching these leaks.
Audits work best if you’ve been running paid search for at least three months (you need data) and you want to know what’s fixable without hiring ongoing help.
They’re not for brand-new accounts with minimal spend. And if you want someone to fix everything for you, the full management service (PPC agency) is the better fit.
But if you want a clear, honest diagnostic — no sales pitch, just facts — this is it.
Yes. I’m UK-wide remote. You give me access to your Google Ads and tracking; I do the work remotely and report back.
Quote on a call, based on account size and complexity. Typical audits are £500–£1,200. I’ll scope it clearly before you commit.
The audit itself is 3–5 hours of my time. You get the written report within a week, then we book the 30-minute debrief call.
I’ll show you exactly how to fix it. Some changes are one-click (bid adjustments, pausing keywords). Some need a bit more setup (conversion event refinement, audience creation). If you need hands-on help implementing fixes, we can discuss ongoing management or implementation support separately.
Yes, those are my specialties. If your niche is one of those, the audit will be even more targeted. Other businesses can be audited too — the methodology is the same.
That’s entirely up to you. Many clients implement the quick wins and come back months later asking for an update. Some book ongoing management. Some just fix what they can and continue on. No obligation either way.
Request an audit. I'll diagnose exactly where your money's leaking and show you the three easiest fixes. No commitment.
Call 07410 907 104 Request a PPC audit