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The fractional model

You don’t need another full-time agency. You need a senior strategist. Someone who can sit with you, dissect what’s working and what’s wasteful, rebuild your keyword strategy or fix your targeting, and leave you with a roadmap and confidence. That’s fractional consulting. That’s what I do.

Common problems I solve

How a consulting engagement works

  1. Audit your live accountI review campaigns, keywords, ad copy, targeting, and tracking. No surprises, no time wasted. Just truth.
  2. Strategic workshopWe sit down and I walk through findings. What’s working. What’s wasteful. What’s missing. We talk margins, competition, and your actual business goals.
  3. Build your roadmapI hand you a prioritised, actionable strategy. Keyword restructure, copy rewrites, targeting changes, tracking fixes — whatever moves the needle.
  4. Implementation support (optional)I can help oversee changes, answer questions, or hand it to your existing team with confidence you’ve got the right strategy.

For ecommerce and home services

Margins matter. I specialise in businesses where every click either pays or doesn’t. Ecommerce with thin margins, trades with high CAC, services with seasonal demand — I know the math. Vanity metrics are useless to you.

You already know you need a change

You didn’t land here because your ads are crushing it. Something’s off. Let’s fix it without ripping up everything your current person does.

Frequently asked questions

Why would I hire a consultant if I already have an agency?

Maybe you don’t trust them. Maybe they’re not answering your questions. Maybe you just want a second opinion before spending more money. That’s all valid. A good consultant tells you if your current setup is fine.

Do you work with Exeter and Devon businesses?

Yes, and everywhere else in the UK. I’m remote and work with brands nationwide. Location doesn’t matter for Google Ads.

What's the cost of a consulting project?

Depends on scope. A single strategic review is one cost. A full audit plus ongoing advisory is another. Let’s have a call and I’ll quote based on what you actually need.

Can you work with my existing team?

Absolutely. If your current person is good, I’ll strengthen their strategy and they’ll execute it. If they’re stuck, I’ll help. If they’re the problem, I’ll be direct about that too.

Do I need to give you account access?

For a proper audit, yes. But just for review — you stay in control. I’m not making changes unless you ask me to, and you’re never locked out.

Let's talk about your strategy

Book a consultation. We'll cover where your ads stand, what's really worth fixing, and whether ongoing advisory makes sense. No pressure, no sales pitch.

Call 07410 907 104 Book a consultation