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You're already running ads. You need a second opinion.

Maybe your in-house team is doing fine but you want a reality check. Or you’ve got an agency, but something feels off. Or you’re managing ads yourself and need strategic direction without handing over the keys. That’s where consulting comes in. Twelve years running Google Ads at scale, I audit, advise, and sanity-check your approach — then you decide what to do with it.

What fractional consulting looks like

Not about handholding. About clarity.

Most consulting jargon disguises weak thinking. I don’t do that. You get straight talk: what’s broken, why, and what to do. If your ads are actually fine, I’ll tell you that too.

Why in-house teams and agencies book a consultant

In-house teams often get stuck in their own patterns. Agencies juggle multiple clients and miss depth. Either way, a fresh senior voice catches blindspots. For clients in Bradley Stoke, Gloucestershire, and across the UK, I spot waste, flag tracking gaps, and unlock strategy your current setup missed.

A typical consulting engagement

  1. Initial conversationTell me your current setup, goals, and the specific thing you want to fix or explore.
  2. Audit phaseI pull your data, review your account structure, copy, audiences, tracking — everything. Takes 1–2 weeks.
  3. Recommendations meetingWe walk through findings, what it means, and your options. Usually 90 minutes.
  4. Follow-up supportDepends on your engagement. Could be a monthly check-in, or just ad-hoc when you need input.

Fractional vs. full management

This isn’t for everyone. If you want someone to handle ads entirely, that’s the managed service. Consulting is for leaders who want to stay involved, teams who want sharper strategy, or agencies who want a senior peer review. Both matter; consulting just means you’re still driving the car.

Frequently asked questions

How much does consulting cost?

From £300/month for ongoing fractional input. For one-off audits or strategy sessions, I quote per project on a call. No hidden fees.

Can you help if we're based in Bradley Stoke?

Yes, I’m UK-wide remote. Location doesn’t matter; your ads and strategy do.

Do you work with existing agencies?

Often. Agencies book me for a second opinion, to sharpen their own playbooks, or to support a client they’re inheriting. Works well if expectations are clear upfront.

What if I need hands-on changes made?

I can advise you to make them, or guide your team. I don’t usually do the execution on consulting engagements — that’s the managed service. But we can discuss.

How long does an audit take?

Usually 1–2 weeks from start to recommendations meeting. Depends on account size and complexity.

Can I convert to full management later?

Yes, if it makes sense. Some clients start with consulting, then move to managed service as their needs scale.

Want strategic clarity on your Google Ads?

Book a consultation call. We'll talk through what you're running, what's working, and what a real second opinion would look like.

Call 07410 907 104 Book a consultation