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Not everyone needs a full-time consultant. Some need a sharp eye.

You’ve got someone running your ads. Or you’re running them yourself. But something feels off — spend is up, conversions aren’t. Or you’re not sure if your strategy is sound. Or you just want a second opinion from someone who’s managed £2M+ in ad spend across every niche.

That’s what I do. I come in, audit, advise, sometimes take the wheel for a few months to reset things. Then hand it back or stay on retainer if you want.

What consulting looks like

Pricing: quote on a call

Consulting varies widely depending on scope. But to give you a ballpark: fractional management starts from the same £300/month model I use for full-time accounts (up to £3k spend, then 10% above). Advisory-only (calls + reviews, no day-to-day management) is usually quoted based on hours. Let’s talk first.

When consulting beats hiring full-time

If you’re a £50k/month ecommerce business, you probably need someone full-time. But if you’re £5-15k/month and want expert review without overhead, or if you’re scaling a new niche, fractional consulting is cheaper than hiring in-house and faster than trusting a junior.

How it works

  1. Initial callDescribe your setup, what’s working, what isn’t. I ask questions to understand the real problem.
  2. Audit (if needed)I review campaigns, conversion tracking, landing pages, and give you a diagnostic report.
  3. Agree scopeAre we doing quarterly reviews? Monthly strategy calls? Hands-on management for 3 months? We’ll define it.
  4. Get to workI become your second brain — or your first — depending on what you need.

Frequently asked questions

Can you help if I'm in Nailsea, Gwent?

Absolutely. I’m remote and work with businesses across the UK. Geography doesn’t matter.

What if I already have an agency?

I can still audit their work, review strategy, or act as a second opinion. I’m not here to steal your account — I’m here to make sure you’re not getting underserved.

Do you do retainer consulting?

Yes. Typically 1–2 strategy calls per month plus ad-hoc audit work. We agree hours upfront and adjust if needed.

What if I hire you for a single audit?

That’s fine too. One-off audit report, we both move on. No obligation to continue.

How much hands-on work will you do?

Depends on your brief. Pure strategy = mostly calls and written feedback. Fractional = I’m in the account making changes. We’ll agree scope upfront.

What's your honest take on my campaigns without paying anything?

You’ll get that on the free call. I’ll diagnose the biggest issue and tell you what I’d fix first.

Get a second opinion from a PPC veteran

Whether it's strategy only, an audit, or fractional management — we'll figure out exactly what you need on a call.

Call 07410 907 104 Book a consultation