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When you need PPC advice, not just execution

You’ve got ads running, but you’re not sure if the strategy is right. Maybe your internal team or agency is solid on execution but weak on strategy. Maybe you’re scaling beyond one person’s capacity. Maybe you just want to de-risk a major decision.

That’s where I come in. I’m a Google Partner with 12 years of hands-on PPC experience — £2M+ managed directly — and I specialise in strategic work: audit, competitive positioning, channel selection, and bid model design.

I work fractional, on retainer, as a second opinion, or as interim lead while you hire. You keep control; I shape the direction.

Strategic consulting work I do

How fractional PPC consulting works

  1. Define the scopeIs this a one-off audit, quarterly strategy calls, or ongoing advisory? I’ll quote based on your need.
  2. Deliver the workI audit your setup, interview your team, and produce a concrete plan with priorities.
  3. Advise and coachYou (or your team) execute. I’m available for questions, design reviews, and strategy pivots.

Pricing is call-based

Consulting rates vary by scope. The from £300/month anchor applies to ongoing retainers. For ad-hoc work, specific audits, or interim lead roles, I’ll scope and quote on a call. No standard menu — it’s tailored to you.

For ecommerce, D2C, and home services

Most of my consulting work lands in two buckets: ecommerce and D2C (high-volume, data-rich, margin-sensitive) and home services and trades (local intent, seasonal patterns, lead quality).

If your business spans either area, or you’re pivoting into one, that’s where my mental models are sharpest.

Frequently asked questions

Do you take on retainer-only clients?

Yes. Some clients prefer ongoing fractional advisory — monthly calls, quarterly audits, feedback on creative. That model works well.

Can you advise on platforms outside Google Ads?

Google Ads is my core expertise. I’m Microsoft Ads certified, so I can advise there. TikTok, Meta, LinkedIn — not my focus.

If I'm in Filton or Gloucestershire, do I pay differently?

No. UK-wide is the same rate. Location doesn’t change the work.

What if your recommendations conflict with my current agency?

That’s your call. I give honest advice; you decide what to do with it. I’m here to de-risk your decisions, not police your partners.

Can you work with my existing PPC person?

Absolutely. Coaching your team, unblocking their strategy, or filling a gap — that’s part of fractional work.

How much does this cost?

Depends on scope. Ongoing retainer starts from £300/month; one-off audits or interim leadership will be quoted on a call. There’s no standard price list.

Need a PPC strategy partner?

Let's discuss what you're trying to achieve, where the strategy gaps are, and how consulting might fit your team.

Call 07410 907 104 Book a consultation