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The fractional consultant angle

You’ve got someone running your ads — maybe an agency, maybe a junior in-house. But you’re not sure if they’re actually optimising or just clicking buttons. I come in as your senior advisor: audit the account, identify waste, recommend fixes, and coach your team on how to execute them.

What this isn't

I’m not here to take over your day-to-day account. I’m here to make your current setup work better — or give you confidence that it already is. After 12 years in Google Ads and £2M+ of direct ad spend, I see the common traps: bid strategies set wrong, campaigns bleeding into each other, conversion tracking that’s fundamentally broken, keywords nobody needs, messaging that doesn’t match intent. Most accounts have 20–40% of spend hitting problems I can spot in an afternoon.

Typical consulting engagement includes

For Yate, Gwent, and beyond — remote only

Local targeting in Google Ads is both a superpower and a minefield. If you’re a Yate-based trades business (plumbing, roofing, building) trying to stay competitive with Bristol and Bradley Stoke, or if you’re ecommerce shipping nationwide, the geo-targeting and audience setup make all the difference. I’ll make sure you’re capturing the right territory without bleeding budget on the wrong places.

A typical consulting sprint

  1. Initial callWe discuss your business, budget, current performance, and your biggest frustration with ads.
  2. Audit phaseI spend 6–8 hours deep-diving your account, testing landing pages, checking tracking, mapping the ad funnel.
  3. RecommendationsYou get a detailed report with findings and a prioritised roadmap of fixes.
  4. Follow-up (optional)We can do coaching calls while your team executes, or I can point you to specific actions and let you run with it.

Frequently asked questions

How much does fractional consulting cost?

It depends on scope. A light audit is one price; deep strategy with follow-up calls is another. We’ll talk about what you need on a call, and I’ll give you a quote with no obligation.

Can you audit an account that someone else is managing?

Yes. You’ll need access to the account (or admin login), and I can review it without touching anything. I’ll give you a clear picture of what’s working and what’s not.

What if your audit suggests my current consultant isn't doing their job?

I’ll tell you the truth. Sometimes a small team or junior is genuinely trying hard but doesn’t know the optimisations that actually work. Sometimes they’re just not paying attention. You deserve clarity.

Do you offer ongoing support after the audit?

Yes. After the initial audit, we can agree on a retainer or hourly arrangement for follow-up calls, strategy reviews, or coaching your in-house team.

Is this just a sales pitch to get me to hire you full-time?

No. I’ll give you an honest assessment and a roadmap you can execute yourself or hand to someone else. If you want me to manage it long-term, we’ll talk about that separately.

Do you specialise in Yate or Gwent accounts?

I work with UK businesses of all sizes, remote. Yate and Gwent-based trades get a fair shake in strategy — I understand local competition and geo-targeting nuances for that region.

Get clarity on your ad spend

Book a consultation call. We'll discuss your current setup, what you want to improve, and what a focused audit would cost. No sales pressure — just honest diagnosis and a clear path forward.

Call 07410 907 104 Book a consultation