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You have ads. Now you need strategy.

Many businesses hire an agency or freelancer and get execution without strategy. They’re optimising bids and managing keywords, but nobody’s asking: Are we targeting the right people? Is the offer compelling? Why are we losing to competitors? That’s where a strategic consultant comes in. I work with you to shape the thinking, then you or your existing team handles the day-to-day.

When fractional consulting works

12 years of strategic thinking

I’ve managed £2M+ in Google Ads spend and seen every major problem: poor account structure, broken tracking, wrong audience assumptions, lazy targeting. I’ve also seen what works—and what only looks like it works. As a consultant, I bring that pattern recognition to your business.

How fractional consulting works

You tell me what you’re trying to do and what you’re stuck on. We map it out together, I give you strategic recommendations, and you or your team implement. I can also review your account structure, audit a campaign, or dive deep on a specific channel. Pricing starts from £300 per month, but the scope varies—for specific advice, I quote on a call based on the depth you need.

A typical consulting engagement

  1. Discovery callYou explain your business, your ads, and the challenge. I ask the questions that reveal the real problem, not the symptom.
  2. Analysis and auditI review your account, research your market (competitors, search trends, audience), and develop recommendations.
  3. Strategy sessionWe walk through my findings and map out next steps. You decide what to implement and how.

Why Chipping Sodbury businesses need outside perspective

Running ads in isolation is hard. You don’t know if your ROAS is good or mediocre until someone compares it to the market. You don’t know if your competitors are bidding harder or smarter. You don’t know if you’re targeting the right people. An outside consultant brings that clarity—and a different way of thinking about the problem.

Frequently asked questions

What's the difference between consulting and full management?

Consulting is strategy and advice. You or your team execute. Full management is me running the account week-to-week. Sometimes you need both; often consulting is enough.

Can you work with my existing agency?

Yes. I work alongside existing teams often. I’ll give you strategic direction and advice, and they implement. Some of my best consulting relationships involve this setup.

How much does consulting cost?

It depends on scope. A one-off audit or strategic review has one price; ongoing fractional work has another. Prices start from £300 per month for lighter engagement. For specifics, I quote on a call.

Do you have experience with Gwent businesses?

I’m UK-wide and remote, so I work with businesses across Chipping Sodbury, Yate, Bradley Stoke, Thornbury, and everywhere else. I specialise in ecommerce and home services—if that’s your niche, I’ve solved your problems before.

What if I just need a one-off audit?

That’s fine. I can audit your Google Ads account, find the waste and gaps, and give you a roadmap. I quote on a call based on how deep you want to go.

Let's talk about what your Google Ads could be doing.

Whether you need a one-off strategic review or ongoing consulting support, we can shape the thinking and get your ads working harder. No sales pitch—just honest advice and a quote based on what you actually need.

Call 07410 907 104 Book a consultation