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When fractional PPC guidance makes sense

Expert strategy without replacing your team

Here’s the reality: most businesses don’t need a full-time agency. What they need is strategic clarity and someone to trust for real advice. That’s why fractional consulting exists.

I work with businesses in Launceston and across the UK who already have someone running ads, but they’re not confident the strategy is sound. Or they’ve got performance data that doesn’t make sense. Or they’re planning something new and need expert input before they commit spend.

I’ll audit your account, interview your team, and give you honest feedback. We’ll build a roadmap together. If you need ongoing support, we can do monthly strategy sessions. If you need one-off consulting, that works too.

You need confidence in your PPC strategy, not another bill.

The worst feeling is watching your ad spend without understanding why. Fractional consulting removes that doubt. You get a senior expert who’s managed £2M+ in direct spend, no junior intermediaries, no politics—just honest strategy and accountability.

How fractional consulting works

  1. Initial audit & discoveryWe review your accounts, talk to your team, and understand your business model, margin structure, and growth goals.
  2. Strategic recommendationsWe identify gaps: tracking problems, wasted spend, missed opportunities. I build a roadmap for improvement.
  3. Flexible engagementMonthly strategy sessions, quarterly deep-dives, or project-based consulting. You define the scope; I quote accordingly.
  4. Your team implementsWe advise; your team or agency executes. Or I implement for you. It depends on your needs and our agreement.

Real examples of where consulting works

An ecommerce brand in Cornwall was running search ads but had no idea if they were profitable by product type—no conversion value tracking. We spent a day designing their tracking layer, and suddenly they could see which campaigns were printing money and which weren’t.

A home services business in the Launceston area was throwing money at broad match keywords and wondering why leads were garbage. We rebuilt their keyword matching strategy and saw quality improve by 40% in the first month.

Another brand was scaling to a £10k/month ad spend but their account structure was still built for £2k/month. We restructured the campaigns, implemented smarter bidding, and their cost-per-acquisition dropped by 30%.

Each situation was different. Each needed someone who understood the underlying PPC mechanics to diagnose and recommend.

Frequently asked questions

How much does fractional consulting cost?

It depends on scope. Strategy calls start at £300/month for ongoing advisory. One-off audits or project work is quoted separately based on complexity. Book a call to discuss what you actually need.

Do you work with businesses in the Launceston area?

Yes. I’m UK-wide and remote. We work with businesses across Cornwall, Devon, and beyond. Geography doesn’t matter—your ad account does.

Can you review an account that's not with an agency?

Absolutely. Whether you’re managing it in-house, your marketing person is split across channels, or you’re using a platform like Google’s automated tools, I can audit and advise.

What if I decide I need full management, not just consulting?

We can transition into full-account management. Or we can stay in an advisory role while your team continues running it. It’s your choice.

How long does a typical audit take?

Initial audit and recommendations: 1–2 weeks. We pull data, analyse account structure, interview your team, and deliver a written recommendation. Then we discuss and build a plan together.

Do you specialise in particular industries?

I specialise in ecommerce (D2C, multi-channel) and home services (trades, regional services). But we’ve worked across most industries. If you’re unsure, book a call and we’ll tell you if it’s a good fit.

Get strategic clarity on your PPC

Book a consultation. We'll talk through your current situation, your team, and what's actually working. No pressure to engage beyond that call.

Call 07410 907 104 Book a consultation