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For Teams Already Running Ads

You have someone managing your Google Ads—in-house, agency, or freelancer. But you’re unsure if they’re doing it right. You want a second opinion. Or you want strategic input without handing over full control. That’s where I come in.

What I Offer

I work as your strategic advisor, not a replacement. I audit your current campaigns, spot wasted spend and tracking gaps, then advise on restructuring, bidding, and messaging. I can also take fractional management (2–4 hours/week) to oversee your person’s work or fill in gaps.

With 12 years in Google Ads and £2M+ managed directly, I specialise in ecommerce and home services. I’m blunt: if your tracking is broken, I’ll tell you. If your ads are solid, I’ll say so too.

Typical Consulting Engagements

How a Consulting Engagement Starts

  1. Discovery callYou share your current setup, budget, and pain points. No charge for this.
  2. Audit (if appropriate)I review your Google Ads account, analytics, and tracking. Deliver findings and a prioritised action plan.
  3. Quote and scopeBased on audit findings, we agree on consulting frequency and fees. From £300/month for light strategic input; tailored quote for fractional or ongoing management.

Why Consulting Often Beats Full Replacement

Your current ads person might be doing 80% well but missing the other 20%. Full takeover is overkill. Strategic input—and someone checking the work—often unlocks 30–50% improvement without wholesale change. Plus you retain continuity and institutional knowledge.

Frequently asked questions

What's the difference between consulting and management?

Management is done-for-you: I run everything, optimise weekly, handle tracking, adjust strategy. Consulting is advisory: you or your team run ads; I review monthly, spot issues, and guide strategy. Consulting is leaner and cheaper.

Do you work with agencies?

Yes. Sometimes I’m called in as an auditor or second opinion on an agency’s work. Other times a business owner wants oversight of their agency’s performance. Happy to discuss.

How much does a consultation cost?

Initial consultation is free. For ongoing advisory or fractional management, I quote based on scope. Starting point is from £300/month for light strategic input; call to discuss your needs.

Can you audit Google Ads for a Callington business?

Absolutely. I work remote across the UK. If you’re in Callington, Saltash, Launceston, or anywhere in Cornwall, I can audit your Google Ads and recommend improvements whether you’re targeting locally or nationally.

What if I disagree with your recommendations?

That’s fine. Consulting is advice; you make final calls. I explain the reasoning, show the data, and let you decide. My job is to arm you with honest insight.

Can I hire you full-time?

No, I’m freelance and take multiple clients. But I can offer fractional management (4–20 hours/month) or ongoing advisory roles on a contract basis.

Get a Second Opinion on Your Google Ads

Book a free 20-minute chat. Tell me about your current setup and what's not working. No obligation, no upsell.

Call 07410 907 104 Book a consultation