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You're already running ads. Let's make them work harder.

Maybe you’ve got someone managing your Google Ads, or you’re running them yourself. Either way, there’s always room to improve. That’s where advisory and fractional strategy comes in.

We help Darwen businesses and teams identify what’s actually working, spot the hidden gaps, and give you a concrete plan to fix them—without taking over the whole account.

What advisory looks like

Honest feedback

Sometimes the diagnosis is ‘your ads are actually fine, it’s your product pricing that’s the issue’ or ‘your landing pages need work’ or ‘this channel doesn’t work for you.’ We tell you the truth, even when it’s not what you want to hear.

Why talk to an independent consultant

You get no conflict of interest. We’re not selling you a bigger package or pushing you to spend more. We’re here to tell you whether your money is being spent well, where the gaps are, and what actually matters.

We’ve managed over £2M in direct ad spend across 12 years. I specialise in ecommerce and home services—the niches where most Darwen and Greater Manchester businesses operate.

How a consultation works

  1. ConversationTell us about your current setup, goals, and biggest frustrations.
  2. Deep diveI audit your account and competition, then map the issues.
  3. RecommendationsWe give you a clear plan, prioritised by impact, with next steps.
  4. Support (optional)We can help you implement, or stay on retainer for ongoing guidance.

Frequently asked questions

When should I use a consultant instead of a managed service?

If you already have someone running your ads (in-house, another agency, or freelancer), advisory is perfect. You get a second opinion without replacing your current setup.

Do you work with teams in Darwen and Greater Manchester?

Yes. We advise in-house teams, freelancers, and small agencies. Remote, flexible, focused on your specific situation.

How much does advisory cost?

It depends on scope—a one-off audit, ongoing monthly strategy, or fractional management. Get in touch and I’ll quote on a call.

Can you help if I'm just starting Google Ads?

Absolutely. We’ll walk you through the strategy, show you the tools, and help you avoid the common mistakes most new accounts make.

What if I find out my current agency is underperforming?

That’s part of our audit. We’ll tell you honestly whether it’s fixable with better strategy, or whether a change is needed.

Do you work with specific industries?

I specialise in ecommerce and home services. That covers D2C brands and trades—electricians, plumbers, builders, and local service businesses common in Greater Manchester.

Get honest feedback on your ads

Book a consultation. I'll audit your account, identify the real problems, and give you a plan to fix them.

Call 07410 907 104 Book a consultation