Senior second opinion on your Google Ads. Unblock problems, stress-test strategy, find hidden waste. Work with me fractionally.
Book a consultationMaybe you’ve got an in-house person running ads. Maybe you hired an agency. Maybe you’re using software that’s supposed to automate everything. But something’s not right — spend is up, conversions are flat, or you’re just not sure if the strategy is actually sound.
That’s where I come in. I’m not here to replace anyone. I’m here to add expertise where it’s needed most.
With 12 years in Google Ads and £2M+ in managed spend, I’ve seen every mistake, every shortcut, and every hidden opportunity. I work with business owners and growth teams who want a senior consultant to audit their approach, challenge their assumptions, and find the gaps before they become expensive problems.
Fractional advisory, structured around your actual needs. Could be a monthly retainer for ongoing strategy support. Could be a quarterly deep-dive. Could be a single 2-hour session to stress-test a big campaign change. We figure out what serves you best.
This is for people who are hands-on, who want a senior voice in the room, or who need a gut-check before making a big decision. Could be that you’re scaling from £5k/month to £20k/month and want to make sure the strategy scales. Could be that you’re getting advice from multiple sources and want someone to call the shots. Could be that you just need someone who’s seen this before.
I’ve worked with founders in ecommerce and home services across the UK — from single-person operations to teams of 10. The consulting model works best when you’re serious about ads but either don’t have capacity to own it full-time or need external validation before you bet big money.
Consulting rates depend on scope. From £300/month for ongoing fractional support, up from there depending on intensity and duration. If you’re thinking bigger — a retainer for 10+ hours/month of strategic support — I’ll quote on a call based on what you actually need.
No surprise invoices, no hidden hours. Clear scope, clear timeline.
Greater Manchester has great talent, but there’s a gap. Most agencies are too expensive or too junior. Most in-house hires are junior themselves. A fractional consultant fills that gap — you get senior thinking without the overhead. Whether you’re in Haslingden, Accrington, Burnley, or elsewhere, the model scales.
Consultant if: you already have someone running ads and need a sounding board, or you’re managing it in-house and need strategy help. Agency if: you want it totally hands-off and you’re spending £5k+ monthly. Both have their place.
Absolutely. Your location doesn’t matter. I work fully remote. What matters is your ad spend and your willingness to test and optimise.
Minimal if done right. Maybe an hour per week for calls, feedback, and decision-making. The rest is me thinking and doing the work.
Yes. Could be a single 2-hour deep-dive, could be ongoing monthly. I’ll design it around your needs and quote accordingly.
That’s possible. Depending on the scope, I can either help you hire someone or take on full management if your budget supports it. But we start honest — I’ll tell you what I see and what it’ll take to fix it.
Google Ads only. That’s my expertise. I’m not going to advise you on Facebook or email — that’s not my lane. But for Google (Search, Shopping, YouTube, Display), I’m deep.
If you're managing Google Ads in-house or with an agency and something feels off, or if you're thinking about scaling and want a senior voice, book a consultation. We'll spend 20 minutes understanding what you're trying to solve, and I'll give you an honest assessment of how I can help.
Call 07410 907 104 Book a consultation