Google Ads Audit for Devizes Businesses

What a PPC audit actually uncovers

You’re running Google Ads, but you’re not sure if they’re working. Maybe the spend is high and results are soft. Maybe you have tracking gaps and don’t know which campaigns are converting. Maybe you’ve inherited a chaotic account.

An audit digs into the specifics: campaign structure, targeting decisions, bid strategy, creative performance, and conversion tracking. We’ll tell you exactly what’s working, what’s wasted, and what should be next. Then you can act on it yourself, hire us, or hire someone else. We’re fine with any of those outcomes.

A typical audit covers

• Account structure review — Are campaigns organised sensibly? Is audience targeting too broad or too narrow?
• Performance analysis — Which campaigns and keywords are profitable? Which are dead weight?
• Tracking audit — Do you have proper conversion tracking? Are you measuring the right things? Are there blind spots?
• Bid strategy review — Is your bid strategy aligned with your goals? Are you overpaying for clicks?
• Creative audit — Are your ads compelling? What variations could test better?
• Competitive insights — What are similar businesses doing? Where’s your account underperforming?

How an audit works

1. Initial callWe ask what you’re trying to improve: ROAS, CPA, volume, or something else. We ask about your niche, budget, and current state.
2. Account reviewYou grant us read-only access to Google Ads. We spend 3–4 hours digging into the details.
3. Findings callWe present what we found: the wins to protect, the waste to cut, and the next three moves. You get a written summary too.
4. Your moveImplement it yourself, ask us to build an implementation plan, or move on. No obligation.