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You've got someone. You want better.

Maybe you’ve hired a junior, maybe you’re working with an agency, maybe someone in-house is handling ads. But you’re not sure if they’re squeezing real value from your budget. That’s where I come in — as your senior consultant, not their replacement.

What fractional consulting looks like

I review your account, spot the gaps, and advise. Weekly check-ins on strategy, monthly deep-dives into performance. I don’t log into your account and tinker — I guide the person or team actually running it. Think of me as your senior advisor, there to make sure bid strategy, audience targeting, and funnel logic are sound.

I look for

I'll be honest

If your current team is doing well, I’ll tell you that. I’m not here to justify a fee by creating work. But if there are real gaps — and there usually are — you’ll see them in week one.

First consultation

  1. Deep account auditI review account structure, keywords, audiences, bidding, tracking, conversion data, and ad creative.
  2. Findings callWe go through gaps together. What’s working, what’s broken, what’s invisible.
  3. Recommendation memoActionable fixes, in priority order, with impact estimates and reasoning.
  4. Ongoing advisoryIf you hire me as consultant, I check in weekly and do deep monthly reviews to keep performance on track.

For East Cowes and Isle of Wight businesses

Whether you’re ecommerce, home services, or trades-based, I’ll give you the same rigorous second opinion. I know the Isle of Wight market — Cowes, Ryde, Fareham, Portsmouth — and I’ll spot if your targeting or messaging isn’t hitting the right people locally.

Frequently asked questions

How does this differ from full account management?

You keep your current team. I audit, advise, and oversee strategy. I’m your senior quality check, not the person running campaigns day-to-day.

Do I need to fire my agency to work with you?

No. If anything, you’ll want them to implement my recommendations. If they push back on good advice, then you’ve got a different problem.

What does a typical month look like?

Weekly sync (30 min) to review performance against targets. Monthly deeper review (90 min) to audit new issues and plan adjustments. Plus ad-hoc calls if something breaks.

Can you help us in East Cowes if we're doing business across the Isle of Wight?

Absolutely. I’ll make sure your geo-targeting strategy fits your actual customer footprint, not just where you’re physically based.

How much does this cost?

From £300/month, but it depends on account complexity and how often we need to dig in. We’ll agree on a scope on the first call.

What if we decide to switch to full management with you later?

That’s fine too. We can transition smoothly, and you’ll have full audit data from the advisory phase.

Unsure if your Google Ads are actually working?

Book a consultation and I'll give you an honest read of your account — gaps, opportunities, and next steps. No obligation to hire me; you might just need clarity.

Call 07410 907 104 Book a consultation