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You've got Google Ads. You need a second opinion.

Maybe your in-house team is drowning in campaigns. Maybe your agency is a black box. Maybe you just need someone senior to ask the hard questions: Are we targeting the right audience? Why is conversion cost drifting up? Should we kill this campaign or double down?

That’s where I come in. Fractional strategy, not full takeover. You stay in control. I give you the thinking.

What this looks like

I'm not here to make excuses.

Your agency says your CTR is good. Your in-house team swears conversion cost is trending right. Sometimes they’re right. Sometimes they’re wrong and don’t know it. I’ll tell you which.

How to think about pricing.

From £300/month for ongoing fractional strategy. Exact scope and cost depends on your account size, complexity, and what you need. A quarterly call? A monthly deep dive? Both? Let’s talk and build something that fits.

The process

  1. Initial consultationYou describe the current setup, your goals, your pain points. I ask the questions nobody else asks.
  2. Deep auditI review your account, landing pages, tracking, competitor landscape. Full transparency on findings.
  3. Strategic planHere’s what to do, why it matters, and how to measure it. You implement with your team or with my support.
  4. Ongoing callsMonthly or quarterly. I track performance, adjust strategy, keep things sharp.

Frequently asked questions

Is this just a one-off audit or ongoing?

It’s flexible. Want just a single audit? Fine. Want monthly strategy calls? We do that. Quarterly deep dives? Done. You choose the rhythm.

Do you get involved in day-to-day execution?

Not unless you want me to. I’m advising your team or agency, not hands-on managing the account. Though if you need implementation, we can arrange that separately.

What if our account is Isle of Wight-based — does that matter?

Not at all. We’re UK-wide, fully remote. Geography is irrelevant — your Google Ads work the same whether you’re in Portsmouth or Fareham.

How honest will you be if the ads are actually fine?

Completely honest. If your current setup is solid, I’ll say so. I’m not here to sell you fixes you don’t need.

Can I get a custom quote for my situation?

Yes. Drop me a line and describe your account size and needs. I’ll give you a specific range so you know what to expect.

Need honest thinking on your Google Ads? Let's talk.

One-off audit, quarterly strategy, fractional advisory — whatever fits. No obligatory retainer. No jargon.

Call 07410 907 104 Book a consultation