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You have someone running your ads — but something feels off

Maybe the results have plateaued. Maybe your in-house marketer is capable but has never managed a Google Ads account at serious scale. Maybe your agency is sending reports full of impressions and clicks but you cannot connect it to actual business outcomes. Maybe you just want a second opinion from someone who has no stake in telling you everything is fine.

That is where a PPC consultant comes in. Not to take over. Not to replace whoever is doing the work. To give you a clear, senior view of what is actually happening in your account — and what should change.

I have spent 12 years running Google Ads directly, managing £2M+ in ad spend personally and shaping strategy across £20M+ through Growth PPC. I know what good looks like, and I know how to explain it in plain English to business owners who have better things to do than learn auction theory.

When hiring a PPC consultant makes sense

What consultancy actually looks like

Every engagement is shaped around what you need. Some clients want a deep-dive session every month to review performance and plan the next period. Others want me available on an ad hoc basis — a call when they need a judgment call, a review when something has changed.

For Hampshire businesses with home services operations — trades, installation companies, service businesses targeting local postcodes — I can advise on geographic bid strategies, local campaign structures, and how to compete against larger national advertisers showing up in your area. For ecommerce businesses based in Hampshire selling nationally or across Surrey, Berkshire, West Sussex and beyond, I can advise on Shopping feed quality, Performance Max structure, and how to balance branded versus non-branded spend.

The goal is always the same: better commercial outcomes from the budget you are already spending.

I am not going to tell you everything needs fixing

Some businesses that come to me for a second opinion actually have well-structured accounts. When that is the case, I say so. I would rather spend the consultation giving you the confidence to keep going than inventing problems to justify the call. Honest advice — even when that means I have nothing to sell you — is what builds a long-term working relationship.

How a consulting engagement works

  1. Initial callWe talk through your situation — what is running, who is managing it, what the results look like, and what you are trying to achieve. I ask questions, you get a feel for how I think.
  2. ScopingBased on what you need — a one-off review, regular advisory sessions, or fractional strategic oversight — I set out what makes sense and what it involves.
  3. EngagementWhether that is a structured account review, monthly strategy calls, or ad hoc availability when you need it, the work is shaped around what actually adds value for your business.
  4. OutcomesClearer strategy, better decisions, fewer costly mistakes. And an independent expert you can call when something changes or does not look right.

Hampshire expertise, remote delivery

I work fully remotely, which means Hampshire businesses across the county — Southampton, Portsmouth, Winchester, Basingstoke, Andover, Romsey, and the market towns in between — can access senior-level PPC consultancy without paying for a local agency with local overheads.

The county’s commercial mix is broad. The Hampshire economy includes professional services, manufacturing, retail, hospitality, construction, and a growing technology sector. The consumer profile shifts significantly between the urban centres and the rural areas bordering Wiltshire and the South Downs. Good PPC strategy accounts for that variation — and a consultant who understands Google Ads at scale can help you navigate it.

Pricing for consultancy engagements starts from £300/month. For a tailored figure based on your specific needs, the best starting point is a conversation.

Frequently asked questions

Can you work alongside my current Google Ads agency in Hampshire?

Yes. Many clients bring me in as an independent reviewer while keeping their existing agency in place. I can assess the work being done, give you an honest view of quality and value, and help you have more informed conversations with whoever manages your campaigns.

What is the difference between a PPC consultant and a PPC agency?

An agency does the work — builds and manages campaigns on your behalf. A consultant advises — on strategy, structure, decisions, and oversight. Sometimes the right answer is both. Sometimes you already have capable execution and just need better strategic direction at the top.

How much does PPC consultancy cost?

Consultancy engagements start from £300/month. The right structure depends on the scope — whether you want monthly strategic calls, ad hoc availability, or something more intensive. Book a call and I will give you a straight answer.

I'm based in Hampshire but we sell across the UK. Can you help?

Absolutely. Your physical location in Hampshire is separate from where your Google Ads campaigns run. I work with businesses that operate nationally, locally, or both — and the strategy reflects wherever your customers actually are.

Do I need to give you access to my Google Ads account?

For most consultancy work, read access to your account is very helpful — it lets me look at actual data rather than screenshots. I can walk you through granting access securely, and you remain in full control of the account at all times.

How quickly can you start?

Book a call and we can usually begin within a week or two depending on scope. For an initial review or one-off second opinion, turnaround is faster. I will give you a realistic timeline when we speak.

Want a senior PPC perspective on your Hampshire campaigns?

Book a consultation. We will look at what is running, what the results say, and what a more senior strategic input could change. No commitment required.

Call 07410 907 104 Book a consultation